The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Leadership Through Marketing
Grow your skills with Coursera Plus for $239/year (usually $399). Save now.
Leadership Through Marketing
This course is part of Organizational Leadership Specialization
Instructors: Greg Carpenter
25,917 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
470 reviews
9 hours to complete
Flexible schedule
Learn at your own pace
95%
Most learners liked this course
Skills you'll gain
- Data Science
- Business Strategy
- Data-Driven Decision-Making
- Digital Transformation
- Marketing Analytics
- Brand Strategy
- Marketing
- Data Analysis
- Customer Insights
- Organizational Change
- Marketing Strategies
- Customer experience strategy (CX)
- Resource Allocation
- Business Leadership
- Consumer Behaviour
- Analytics
- Advertising
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Organizational Leadership Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
(36 ratings)Offered by
Explore more from Leadership and Management
University of Maryland, College Park
University of Illinois Urbana-Champaign
University of Arizona
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
68.78%
- 4 stars
22.71%
- 3 stars
5.94%
- 2 stars
1.48%
- 1 star
1.06%
Showing 3 of 470
JG
Reviewed on Dec 11, 2020
Some marketing analytics which challenged me a little have me more yearn for more in marketing analytics in red case
LR
Reviewed on Jun 1, 2018
Excellent course, taught by real experts with content that you can apply to your work immediately.
DK
Reviewed on May 14, 2016
Lectures were well thought out. Assignment 4 was very tricky and needs a little rework. Overall, really enjoyed t
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.