You will develop reproducible analytics practices using R, paired with governance controls that make research outputs auditable and reliable for stakeholders. The course begins with file management and naming conventions, metadata tagging, and data-quality KPI monitoring to ensure high data integrity standards. It then introduces core R skills for data import, tidy transformations, and pipe-based workflows to join, filter, and aggregate multi-source datasets using the Tidyverse ecosystem. You will learn to author parameterized R Markdown reports to automate regular reporting and to perform diagnostic tests—such as cross-validation and resampling—to evaluate the robustness of regression and predictive modeling techniques commonly used in market research.

Market Research Data Analysis and Governance with R
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Market Research Data Analysis and Governance with R
This course is part of Market Research Analyst: AI, Power BI, SurveyMonkey skilled Professional Certificate

Instructor: Professionals from the Industry
Included with
Recommended experience
What you'll learn
Apply R programming techniques for comprehensive data analysis and create automated, parameterized reports with R Markdown to minimize manual error.
Implement robust data governance and quality monitoring practices to ensure data integrity and auditability.
Evaluate and validate predictive models using advanced diagnostic techniques to improve accuracy and reliability.
Master data provenance to ensure findings are defensible and communicate insights effectively to stakeholders.
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April 2026
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There are 9 modules in this course
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Felipe M.

Jennifer J.

Larry W.

Chaitanya A.

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