In order to maximize profits, firms must ensure that any given output level is produced at least cost and then select the price-output combination that results in total revenue exceeding total cost by the greatest amount possible. With this in mind, this second module of the Power of Markets course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this varies depending on whether the firm is operating in a perfectly competitive or imperfectly competitive market setting.

The Power of Markets II: Market Structure and Firm Behavior
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The Power of Markets II: Market Structure and Firm Behavior

Instructor: Mark Zupan
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What you'll learn
Students will be able to explain how firms select price-output levels in order to maximize revenue.
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There are 4 modules in this course
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University of Rochester

University of Rochester

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Reviewed on Jun 13, 2020
Great course, looking forward to take the next one on this topic.
Reviewed on Jun 20, 2019
This course was great. I strongly recommend buying the recommended book, as it will help a lot.
Reviewed on Sep 10, 2018
A very good taste and exposing to the economical thinking

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