This fundamentals of branding course helps you build strong, future-ready brands through digital innovation. Begin with brand Fundamentals to define brand values, vision, mission, and objectives. Move to digital transformation & brand initiation to explore how technology and data reshape branding and create a digital-first roadmap. Continue building your brand to identify your target audience, craft a distinct identity, and design cohesive logos and slogans. Conclude with measuring success and exploring brand structures to track KPIs, apply multi-brand strategies, and scale growth globally.
Master the Fundamentals of Branding Training
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand how digital transformation impacts modern branding.
Learn to design future-ready, tech-enabled brand strategies.
Explore tools and techniques to build digital-first brands.
Align innovation and customer experience for brand growth.
Skills you'll gain
Details to know
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Recently updated!
January 2026
Taught in English
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There are 4 modules in this course
This module introduces the foundations of branding, helping learners understand what makes a brand strong and enduring. Explore core brand concepts like brand values and vision that define purpose and identity. Learn how to craft a brand mission, objectives, and promise aligned with organizational goals. Understand how to position your brand as both a product and a long-term asset to build trust, loyalty, and lasting market impact.
What's included
7 videos1 reading3 assignments
This module explores how digital transformation reshapes modern branding. Learn the key impacts and imperatives driving transformation across industries and how technology enables smarter brand strategies. Understand the digital transformation roadmap to build, launch, and grow a new brand from scratch, aligning digital tools, customer experience, and innovation to create a future-ready brand identity.
What's included
4 videos3 assignments
This module guides you through building a strong brand from the ground up. Learn how to research your target audience, define your core values, and choose a memorable business name. Discover how to shape your brand identity through effective branding attributes, mission-aligned slogans, and impactful logo design. Master the art of applying, evolving, and maintaining a consistent brand presence across channels.
What's included
7 videos3 assignments
This module explores how to measure brand success and structure growth strategies. Learn to track branding KPIs that reflect awareness, equity, and engagement. Understand the types of multi-brand strategies to expand market reach while maintaining brand identity. Gain a global perspective on branding across geographies and consolidate key takeaways to build sustainable, scalable, and globally resonant brand strategies.
What's included
4 videos3 assignments
Instructor
Offered by
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Status: PreviewNortheastern University
Status: PreviewBoard Infinity
Status: Free Trial
Status: PreviewUniversity of London
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Frequently asked questions
It covers core branding principles and digital strategies to build strong, future-ready brands.
Ideal for marketers, entrepreneurs, and business professionals seeking to amplify their brand's impact.
No prerequisites are required; this course is suitable for beginners and professionals alike.
More questions
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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.