Packt

How to Persuade When Facts Don't Seem to Matter

Packt

How to Persuade When Facts Don't Seem to Matter

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand how emotions, context, and irrationality shape persuasive efforts.

  • Master storytelling techniques to influence and connect with your audience.

  • Apply persuasion strategies in professional settings like sales, meetings, and marketing.

  • Overcome resistance and manage disagreement effectively in persuasive efforts.

Details to know

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Recently updated!

February 2026

Assessments

5 assignments

Taught in English

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There are 7 modules in this course

In this module, we will introduce you to the foundational concepts of persuasion, exploring strategies that influence beyond facts. You will learn how to tap into emotional responses, master a balance between heart and mind, and understand the unique course features that support your learning journey.

What's included

4 videos

In this module, we will cover the core concepts that make persuasion effective. We will discuss humility as a starting point, dive into the power of empathy, and explore how context plays a crucial role in shaping your persuasive approach.

What's included

4 videos1 assignment

In this module, we will focus on how to handle opposition and disagreement effectively. Learn how to turn resistance into persuasive opportunities and gain confidence in dealing with conflicting viewpoints while maintaining control over the conversation.

What's included

2 videos1 assignment

In this module, we will explore persuasive tools such as repetition, clarity, and emotional engagement. We will also tackle how to present facts objectively, harness the persuasive power of visuals, and understand biases that could affect your communication.

What's included

5 videos1 assignment

In this module, we will explore how storytelling can elevate your persuasive skills. You will learn how to craft powerful narratives, improve your communication through eye contact, and use repetition to reinforce your message and influence decisions.

What's included

4 videos

In this module, we will guide you through the process of personalizing your persuasive strategies for different settings. You will learn to apply these skills in diverse environments—from the workplace to family discussions—ensuring your influence remains effective across situations.

What's included

4 videos

In this module, we will introduce the support system that continues to guide your learning, from feedback opportunities to additional resources. We will also wrap up the course, celebrating your progress and offering guidance on how to apply and improve your persuasive skills moving forward.

What's included

3 videos2 assignments

Instructor

Packt - Course Instructors
Packt
1,471 Courses 392,127 learners

Offered by

Packt

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