Relationship Management and Business Development

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Relationship Management and Business Development

Instructors: Hector Sandoval

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1 module

Gain insight into a topic and learn the fundamentals.

256 reviews

Intermediate level

Recommended experience

Flexible schedule

5 hours to complete

Learn at your own pace

97%

Most learners liked this course

1 module

Gain insight into a topic and learn the fundamentals.

256 reviews

Intermediate level

Recommended experience

Flexible schedule

5 hours to complete

Learn at your own pace

97%

Most learners liked this course

What you'll learn

Implement effective strategies to identify and cultivate relationships with clients, stakeholders, and business partners.
Apply techniques for segmenting target markets and utilizing proactive networking approaches to identify potential relationship opportunities.
Build rapport and engage in effective communication within a business context, emphasizing trust, credibility, and strong connections.
Leverage relationships to create business opportunities through a client-centric approach, and upselling, and nurturing long-term partnerships.

Skills you'll gain

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Assessments

6 assignments¹

AI Graded see disclaimer

Taught in English

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Learn more about Coursera for Business

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There is 1 module in this course

This course provides practical strategies for building and managing business relationships that drive growth and long-term success. Learners will explore techniques to identify high-potential clients, stakeholders, and partners, segment target markets, and apply proactive networking strategies. Emphasis is placed on trust-building, active listening, and empathy as core skills for strengthening professional relationships and fostering client loyalty.

Through real-world examples and interactive exercises, participants will develop a personal action plan to apply best practices in business relationship management. The course also examines client-centric approaches such as cross-selling, upselling, and long-term partnership development. Designed for junior to mid-level supervisors and managers with 3–5 years of experience in business development, sales, or stakeholder engagement, this program equips learners to enhance communication, expand opportunities, and influence organizational growth in diverse industries.

In this course, you’ll learn how to build and manage professional relationships that drive business development and long-term growth. You’ll focus on key strategies for identifying and cultivating connections with clients, stakeholders, and partners—developing skills in networking, rapport building, and effective communication in a business context. Through expert-led lessons, practical examples, real-world scenarios, and actionable tools, you’ll gain the confidence and insight to turn relationships into opportunities and become a trusted relationship-builder within your organization.

What's included

21 videos3 readings6 assignments

21 videos Total 59 minutes

Introduction to Instructor and Course Overview 4 minutes
Relationship Management and Its Significance in Driving Business Development 3 minutes
Key Principles and Strategies for Effective Relationship Management 3 minutes
Identifying the Role of Sales and Commercial Agents in Building and Managing Relationships 5 minutes
Techniques for Identifying Potential Clients, Stakeholders, and Business Partners 2 minutes
Targeting and Segmenting Your Market Effectively 3 minutes
Proactive Networking and Relationship-Building Approaches 3 minutes
Leveraging Digital Platforms and Social Media for Relationship Cultivation 6 minutes
Importance of Rapport Building in Business Relationships 1 minute
Building Trust and Credibility with Clients and Stakeholders 1 minute
Effective Communication Techniques for Business Contexts 1 minute
Active Listening and Empathy in Relationship Management 2 minutes
Developing a Client-Centric Mindset 3 minutes
Effective Cross-Selling and Upselling Techniques 3 minutes
Nurturing Long-Term Partnerships for Repeat Business 4 minutes
Relationship Management Best Practices and Success Stories 4 minutes
Techniques for Maintaining Client Loyalty and Customer Satisfaction 3 minutes
Continuous Learning and Adaptation in Relationship Management 3 minutes
Developing a Personal Action Plan for Implementing Relationship Management Best Practices 1 minute
Conclusion and Course Evaluation 1 minute
Commitment to Applying Relationship Management Skills in Daily Activities 2 minutes

3 readings Total 25 minutes

Welcome to the Course: Course Overview 5 minutes
Role-Playing Exercises to Practice Rapport-Building and Communication Skills 10 minutes
Recommended reading and podcasts 10 minutes

6 assignments Total 190 minutes

Relationship Management, Key Principles and Strategies 30 minutes
Strategies for Identifying and Cultivating Relationships 30 minutes
Rapport Building and Effective Communication 30 minutes
Leveraging Relationships for Business Opportunities 30 minutes
Best Practices in Relationship Management 30 minutes
Final Assessment 40 minutes

Instructors

Instructor ratings

(81 ratings)

Hector Sandoval

Starweaver

11 Courses 137,793 learners

Offered by

Starweaver

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Showing 3 of 256

Reviewed on Feb 13, 2024

It was great having this course with Mr. Hector, especially the way videos and examples used and were repeated differently in a way that made the information received will be lasting in my mind.

Reviewed on Aug 27, 2024

Really good course content as it captivates the basic essence of relationship management and business development.

Reviewed on Nov 6, 2025

Excellent course and hope that this will give me confidence in my future endeavor.

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