The Expert Academy

Sales Skills: Coach Buyers Through Complex Decisions

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The Expert Academy

Sales Skills: Coach Buyers Through Complex Decisions

The Expert Academy

Instructor: The Expert Academy

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Coach buyers through complex internal decision processes

  • Diagnose hesitation and prevent “no decision” outcomes

  • Align stakeholders and maintain momentum in complex deals

Details to know

Shareable certificate

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Recently updated!

April 2026

Assessments

8 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Advanced Sales Training: Challenging, Coaching And Closing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This module explores how emotional intelligence strengthens customer relationships and supports complex B2B decision-making. You’ll learn how self-awareness, empathy, emotional regulation, and perspective-taking influence the quality of every interaction with stakeholders. The module introduces practical techniques for recognising emotional cues, managing difficult conversations and responding constructively when tension or uncertainty arises. You’ll see how emotionally intelligent communication helps build rapport, reduce resistance, and strengthen trust across buying groups. By the end of the module, you’ll know how to apply emotional intelligence to create positive customer experiences that support stronger relationships and long-term sales success.

What's included

7 videos2 readings2 assignments

This module focuses on active listening as a core communication skill that strengthens trust and improves decision-making in complex sales conversations. You’ll learn how to listen with intention, remove common communication barriers, interpret non-verbal cues and ask questions that deepen understanding. The module shows how effective listening helps uncover hidden concerns, surface stakeholder priorities and reduce resistance during high-stakes discussions. By the end of the module, you’ll be able to communicate with greater clarity, empathy and confidence, strengthening your ability to guide complex conversations and build trust across stakeholder groups.

What's included

7 videos2 readings2 assignments

This module explores how emotional intelligence strengthens customer relationships and supports complex B2B decision-making. You’ll learn how self-awareness, empathy, emotional regulation and perspective-taking influence the quality of every interaction with stakeholders. The module introduces practical techniques for recognising emotional cues, managing difficult conversations and responding constructively when tension or uncertainty arises. You’ll see how emotionally intelligent communication helps build rapport, reduce resistance and strengthen trust across buying groups. By the end of the module, you’ll know how to apply emotional intelligence to create positive customer experiences that support stronger relationships and long-term sales success.

What's included

7 videos3 readings2 assignments

This module explores how mental health awareness and emotional intelligence shape behaviour, communication and collaboration in professional environments. You’ll examine the factors that influence mental wellbeing at work, including stress, workload, interpersonal relationships and organisational culture. The module introduces practical approaches for creating supportive and psychologically safe environments where individuals feel respected, heard and able to contribute effectively. You’ll learn strategies for recognising stress, building resilience, promoting work-life balance and supporting wellbeing within teams. You will also explore how emotionally intelligent leadership helps organisations address mental health challenges constructively and foster stronger working relationships. By the end of the module, you’ll understand how mental health awareness and empathetic leadership contribute to healthier workplace dynamics, stronger collaboration and more productive decision-making.

What's included

6 videos3 readings2 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

The Expert Academy
The Expert Academy
3 Courses91 learners

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