In this fascinating online course you will be able to explain the concept of storytelling, how can be used on any organization or personal brand. Also, you will acquire the tools to create brand stories through traditional and new media communication channels. By taking this course, you will be able to critically evaluate the utilization of narrative strategies across different sectors and genres and apply a storytelling method to a practical project.
Storytelling / Re-brand your Brand
Storytelling / Re-brand your Brand
This course is part of Business Innovation and Digital Disruption Specialization
Instructor: Lorena Amarante
2,724 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
24 reviews
Intermediate level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the concept of storytelling and its applicability to organizations and personal brands.
Acquire tools to create brand narratives using both traditional and new media communication channels.
Develop the ability to analyze narrative strategies in various fields and genres, and apply storytelling techiques to real-world projects.
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
18 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Business Innovation and Digital Disruption Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
(5 ratings)Offered by
Explore more from Business Strategy
IESE Business School
IE Business School
Board Infinity
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
45.83%
- 4 stars
29.16%
- 3 stars
12.50%
- 2 stars
4.16%
- 1 star
8.33%
Showing 3 of 24
SM
Reviewed on Jul 7, 2025
Really interesting topics. The papers presented during the modules of this course were very useful.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy