Strategic Management

Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Strategic Management

This course is part of Innovation & Entrepreneurship Mindset Specialization

Instructor: Edson Ito

2,003 already enrolled

Included with

Learn more

5 modules

Gain insight into a topic and learn the fundamentals.

28 reviews

Intermediate level

Some related experience required

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

28 reviews

Intermediate level

Some related experience required

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Innovation & Entrepreneurship Mindset Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 5 modules in this course

Participants will gain insights into competitive analysis, strategic decision-making, and sustainable business practices, preparing them to navigate complex business environments and contribute strategically to organizational success. The curriculum combines theoretical frameworks with practical case studies to foster a deep understanding of strategic concepts and their practical applications.

This week resumes the discussion on Strategy and External Analysis, started in the course “Introduction to Strategy”. On the first day we will deepen the discussion on Strategic Management, including the two models that we will delve into, the I/O model and the Resource Based Model. We'll talk about the techniques used for analysis, and a discussion of the dynamic nature of the external environment.

What's included

6 videos12 readings1 assignment

6 videos Total 63 minutes

Introduction 7 minutes
On Strategic Management 10 minutes
The world ahead 9 minutes
How External Analysis affects Strategy 10 minutes
External Analysis affects strategy 9 minutes
Competitive Analysis 18 minutes

12 readings Total 182 minutes

Syllabus - PLEASE READ ME! 5 minutes
The cohesion of RBV and Industry View for Competitive Positioning 35 minutes
The Five Competitive Forces that Shape Strategy 13 minutes
Resource-Based View of the Firm by Jay Barney 7 minutes
Future Scenarios and Implications for the Industry 20 minutes
Past Prediction of the Future Every Decade 10 minutes
A refresher on Marketing Myopia 15 minutes
How Covid-19 is boosting innovation 19 minutes
Is Porter’s Five Forces Framework Still Relevant? 15 minutes
The Five Competitive Forces That Shape Strategy 13 minutes
Firm Competition and Market Structure 10 minutes
Defensive and Offensive Strategies for Market Success 20 minutes

1 assignment Total 20 minutes

Quiz - Week 1 20 minutes

Week 2 will be dedicated to the forms of internal analysis, the one designed for the I/O model and the Resource Based Model. At this level of discussion, you will see the importance of using alternative forms of internal analysis.

What's included

4 videos9 readings1 assignment

4 videos Total 40 minutes

Internal Analysis 10 minutes
Core and Non-Core Activities 10 minutes
Integrated Value Chains 10 minutes
Key Competences 10 minutes

9 readings Total 136 minutes

Internal Analysis - Creating competitive advantage 15 minutes
Internal Analysis 13 minutes
Omnichannel battle between Amazon and Walmart: is the focus on delivery the best strategy? 25 minutes
Core Competences 8 minutes
Outsourcing 10 minutes
Amazon’s influence: wait and see may no longer be an option 15 minutes
Why Are Modern Supply Chains So Needlessly Complex? 16 minutes
Outsourced profits – the cornerstone of successful subcontracting 20 minutes
Pros and Cons of Outsourcing 14 minutes

1 assignment Total 20 minutes

Quiz - Week 2 20 minutes

Week 3 will be devoted to exploring the two models of strategy making, and when one model is better suited than the other.

What's included

4 videos4 readings1 assignment

4 videos Total 108 minutes

Approaches to Strategy Development 10 minutes
External Analysis Example 11 minutes
Resource-Based View (RBV) Strategy Example 14 minutes
Recording of Live Session - Strategic Management on 22-09-29 20:12:07 [13:00] 73 minutes

4 readings Total 130 minutes

A Resource based approach to performance 40 minutes
Strategic Overview and Theories 5 minutes
Amazon Case 50 minutes
Amazon.com: Supply Chain Management 35 minutes

1 assignment Total 20 minutes

Quiz - Week 3 20 minutes

Week 4 will be devoted to a discussion of the main reasons why strategies fail, and recommendations to avoid these mistakes. We will also discuss how a very important concept, VUCA (Vulnerability, Uncertainty, Complexity and Ambiguity) is, and how this concept requires professional ways to test and adapt strategies.

What's included

5 videos11 readings1 assignment

5 videos Total 57 minutes

Why strategies fail 11 minutes
On VUCA 11 minutes
The Interactive Nature of Business 11 minutes
Strategy Stress Test 14 minutes
Strategic Monitoring 9 minutes

11 readings Total 225 minutes

Why good strategies fail report 20 minutes
Why Strategies Fail 31 minutes
What VUCA Really Means for You 5 minutes
What a difference a word makes 20 minutes
VUCA Wor(l)d 30 minutes
The Maginot Line Problem 20 minutes
Maginot Line: ambiguity 40 minutes
War Games 25 minutes
How Did War Become a Game? 16 minutes
Create Early Warning Systems to Detect Competitive Threats 8 minutes
The Strength of Weak Signals 10 minutes

1 assignment Total 30 minutes

Quiz - Week 4 30 minutes

Week 5 will be dedicated to discussing the levels of strategy formulation and execution (Corporate Strategy, Business Unit Strategy and Functional Level Strategy). We will also discuss the challenges of strategy execution.

What's included

5 videos9 readings1 assignment

5 videos Total 38 minutes

Levels of Strategy Formulation 7 minutes
Corporate Strategy 4 minutes
Business Unit Strategy 9 minutes
Functional Level Strategy 9 minutes
Strategic Formulation vs Implementation 9 minutes

9 readings Total 198 minutes

Corporate Strategy 45 minutes
Corporate vs Business and Functional Level Strategies 10 minutes
Corporate and Business Strategy 45 minutes
Corporate Level Strategy 8 minutes
Business-Level Strategy 15 minutes
Functional Level Strategy 8 minutes
Leading change with the strategy execution system 40 minutes
What is Strategy Implementation? 2 minutes
Formulation to Execution 25 minutes

1 assignment Total 20 minutes

Quiz - Lesson 5 20 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(12 ratings)

Edson Ito

Fundação Instituto de Administração

4 Courses 23,016 learners

Offered by

Fundação Instituto de Administração

Explore more from Business Essentials

EDUCBA
Strategic Management: Business Strategy & Cases
Specialization
Macquarie University
Strategic management: Be competitive
Course
University of Huddersfield
Strategic Management Foundations & Capabilities
Course
EDUCBA
Strategic Management with Real-World Case Study
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

5 stars
89.28%
4 stars
10.71%
3 stars
0%
2 stars
0%
1 star
0%

Showing 3 of 28

Reviewed on Nov 10, 2024

This course met my expectation. The professor was very clear and detail in his presentation. I have enjoyed this course and the contents learnt will be beneficial towards my work at Guysuco.

Reviewed on Apr 28, 2024

very good course, to better understand how it works strategic management.

Reviewed on Oct 1, 2024

Exceptional inputs in to how to strategize and manage things

View more reviews

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.