Tag Links with UTMs

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Tag Links with UTMs

This course is part of Email Metrics, Reporting & Campaign Strategy Specialization

Instructor: Hurix Digital

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

UTM parameters link email engagement to web analytics, revealing the full customer journey.
Standardized UTM naming ensures clean data for actionable insights across multiple campaigns.
Email impact is best measured by its contribution to conversions, revenue, and business goals.
Strategic UTM use shows concrete email ROI, helping secure greater investment in programs.

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This course is part of the Email Metrics, Reporting & Campaign Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 2 modules in this course

Ever wondered which email campaigns actually drive website conversions?

This Short Course was created to help Marketing professionals accomplish precise email campaign tracking and attribution. By completing this course, you'll be able to connect email clicks to website behavior, prove email marketing's contribution to conversions, and make data-driven decisions about future campaigns. By the end of this course, you will be able to: Explain what UTM tracking codes are and why they are used Generate and add basic UTM parameters to an outgoing email link for tracking This course is unique because it bridges the analytics gap between email engagement and website behavior, providing marketers with crucial attribution data that proves email marketing ROI. To be successful in this project, you should have a background in basic familiarity with Google Analytics and completed Module 1.1 Compose & Send First Email and Module 4.1 Track Basic Metrics.

Learners will understand the analytics gap that UTM parameters solve and master the fundamentals of UTM parameter structure for email tracking.

What's included

2 videos2 readings2 assignments

Learners will implement UTM parameters in real email campaigns using Google's URL Builder and demonstrate how UTM tracking connects email activity to business results.

What's included

2 videos2 readings3 assignments

2 videosTotal 8 minutes

Connecting Email Activity to Business Results2 minutes
UTM Parameter Implementation Methods6 minutes

2 readingsTotal 10 minutes

UTM Parameter Best Practices5 minutes
Podcast: UTM Data Analysis in Google Analytics5 minutes

3 assignmentsTotal 20 minutes

UTM Implementation Best Practices5 minutes
Build and Implement UTM Parameters10 minutes
UTM Parameter Fundamentals5 minutes

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Instructor

Hurix Digital

Coursera

414 Courses35,180 learners

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