Este curso explora las últimas tendencias e innovaciones emergentes que están moldeando el futuro de los medios deportivos. El alumnado analizará el auge de las plataformas de streaming y OTT, la transición hacia modelos directos al consumidor (D2C) y la creciente demanda de contenido personalizado. A lo largo del curso se abordarán estrategias prácticas para adaptar highlights y mejorar la experiencia del aficionado.
Tendencias e innovaciones en los medios deportivos
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Tendencias e innovaciones en los medios deportivos
This course is part of Revolución en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa Sáenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprender el impacto de las plataformasOTT y del contenido bajo demanda en el deporte.
Explorar experiencias inmersivas y contenidos detrás de cámaras.
Analizar cómo los eSports y nuevos formatos cambian el consumo del aficionado.
Skills you'll gain
- Digital Media Strategy
- User Centered Design
- Social Media Strategy
- Live Streaming
- Revenue Management
- Social Media
- Media Strategy
- Content Creation
- Brand Management
- Augmented and Virtual Reality (AR/VR)
- Data-Driven Decision-Making
- Media Production
- E-Commerce
- Innovation
- AI Personalization
- Game Theory
- Media and Communications
- Community Organizing
- Web Content
- Video Production
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Revolución en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
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Instructor
Explore more from Design and Product
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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