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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1351 - 1375 of 2,556 Reviews for Introduction to Marketing

By Juan C T

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Jan 28, 2018

Very well structured and easy to follow course.

By 雷璐

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Nov 14, 2015

上月学习过视频，但之前对市场营销专业知之甚少，所有在深入学习。我想我还需要有一定时间好好领悟。

By sally j

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Aug 12, 2021

Very good course on introduction to marketing.

By Lahiru P

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Apr 6, 2021

Great course. Very informative and educational

By Timothy S

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May 17, 2020

Great instructors. Thought provoking material.

By Ankit G

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Apr 27, 2020

great understanding to the basics of marketing

By Akash K

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Apr 15, 2020

best training by Professor Kahn Raju and Fader

By Vasanth P

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Sep 22, 2019

Very descriptive. Good for introduction course

By Benjamin M

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Aug 23, 2019

Very helpful, relevant, and clear instruction.

By Brian L

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Jan 16, 2019

Excellent Excellent Course. Very good teachers

By Steven L

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Mar 19, 2018

Great course, very detailed and well explained

By Knowledge

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Nov 25, 2016

An Awsome effort by Wharton, Loving it. So Pra

By Alfredo Z

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Feb 24, 2016

Love it! Wish there is more business examples.

By Elbek M

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Jul 13, 2025

Simply my best experience in business studies

By Aniket M P

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Jul 21, 2024

Amazing introducton to the world of Marketing

By mark r

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Aug 7, 2023

outstanding. well structured and interesting

By HELEN A

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May 16, 2023

Great course as an introduction to Marketing!

By Pranav M

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Oct 11, 2022

Amazing course, with all the better faculty!

By Abdalla A

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Aug 19, 2022

absolutely great introduction about marketing

By Fazal S

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Mar 24, 2022

it was a great learning experience with u all

By pawan g

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Jun 25, 2020

Too good,,,learnt a lot in terms of marketing

By Anand k j

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Jun 12, 2020

I really enjoyed this course learned a lot...

By Advait S

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May 14, 2020

This course was very helpful and informative.

By Srimonti K

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Dec 10, 2019

Lively, interesting and informative lectures.

By Roy M S

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Oct 8, 2018

Outstanding course by outstanding professors.