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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1326 - 1350 of 2,556 Reviews for Introduction to Marketing

By Tawfiq J

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Mar 8, 2016

it was amazing course Thanks alot for everythings

By hossam m

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Mar 26, 2022

helped me understading marketing in a better way

By Sam K

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Jul 4, 2020

Awesome introduction to must haves in marketing.

By srinivas p d

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Apr 30, 2020

it was very good to learn more about marketing..

By Chris J S

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Apr 24, 2020

informative and easy to understand. Quick paced.

By rolanda a

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Sep 29, 2019

Great course material. I'm really learning alot.

By Hanson Z H Z

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Jan 15, 2017

good course! Great general overview of concepts!

By Cynthia D

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Feb 21, 2016

Loved this online class. I have learned so much!

By Vladimir D

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Feb 16, 2016

Excellent. Easy to follow. Up to date. Relevant.

By Muhammad M

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Jul 30, 2025

A great foundational course I laid my hands on.

By Sunil H

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Apr 14, 2024

This course will support and improve the skills

By Aditya c

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Jul 27, 2023

ITS GOOD FOR UNDERSTANDING BASICS IN MARKETING.

By Jeremy M

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Dec 6, 2022

Very good class. Enjoyed all of the professors.

By Angela W

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Jul 30, 2022

Very educational and intune with the real world

By Victor O O

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May 18, 2022

Quite demanding! Worth the hours of dedication.

By KHADAR S

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Mar 26, 2022

Most effective course.Coursera will help more.

By Ruth N

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Oct 4, 2021

Ver y good course. The teachers are excellent.

By Bibiana B

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Apr 11, 2021

Excenlente, gran contenido aprendí muchísimo!!!

By Tyler G

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Feb 9, 2021

Was a great introduction course into Marketing.

By Mansi N

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May 24, 2020

It was such an insightful course! Learnt a lot.

By Dmytro L

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Apr 27, 2020

Amazing and well-structured material! Thank you

By Amelia

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Apr 18, 2020

It's a very packed learning. I learned so much.

By Ahmed k M A F

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Dec 9, 2019

I benefited from this platform a lot. Thank you

By iftekharchowdhury

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Sep 8, 2019

Best course for every single one in this planet

By ABHISHEK P

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Jul 30, 2019

Course is perfect but should avail free of cost