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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,430 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

R

Aug 11, 2021

I liked this course. It included both basic and advanced marketing concepts. Week 3 was kind of boring, and often impractical to real life, however. Still, there was some useful info in week 3.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1701 - 1725 of 2,556 Reviews for Introduction to Marketing

By Frank B

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Sep 14, 2017

Very good introduction

By German O

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Jun 24, 2017

It is excellent course

By Akanksha C

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Apr 15, 2017

Loved it! so enriching

By Hosni A

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Feb 5, 2017

Great Intensive Course

By Solomika Z

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Jan 24, 2016

was quite interesting!

By Artur K

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Jan 23, 2026

best course ever fr !

By Gerard Y D

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Dec 19, 2025

Muy buena información

By Ningyao G

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Aug 14, 2023

Really enjoyed week 3

By Aiden P

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Jul 14, 2022

It's free real estate

By Peter K

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Sep 2, 2021

Great starter course!

By Scarlett P

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May 28, 2017

It is worth learning!

By Rafael E

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Apr 16, 2017

The Best of Marketing

By Alexandre I A

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Aug 18, 2016

Muito Bom! Recomendo!

By Racheal

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Apr 18, 2016

very helpful to me~~~

By Thelady C

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Mar 18, 2025

wow perfect lectures

By Martin L

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Jun 13, 2024

Muy buena la clase!!

By Sakshi A

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Jul 21, 2023

It was great! Thanks

By KHATRI K J

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Sep 19, 2022

Week 3 was the best

By Hamed M

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Jul 22, 2022

absolutaly fantastic

By Tuan A N

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Jun 13, 2021

The best course ever

By Scott H

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May 15, 2021

Wonderful course!!!!

By Sandeep S

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Feb 11, 2021

Excellence undefined

By Deleted A

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Oct 22, 2020

is a nice experience

By Karim

•

Aug 6, 2020

very valuable course

By POLARJ S

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Jul 22, 2020

Amazingly Insightful