通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。
市场营销概论 (中文版）
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市场营销概论 (中文版）
This course is part of 商务基础 (中文版) Specialization
Instructors: Barbara E. Kahn
10,439 already enrolled
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239 reviews
Beginner level
No prior experience required
9 hours to complete
Flexible schedule
Learn at your own pace
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Assessments
4 assignments
Taught in Chinese (Simplified)
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This course is part of the 商务基础 (中文版) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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Showing 3 of 239
JH
Reviewed on Oct 15, 2016
The English translation into simple Chinese is not very good. I missed the meaning of words or sentences from simple Chinese.
CL
Reviewed on Aug 19, 2018
It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.
WT
Reviewed on Dec 28, 2016
Wonderful Course, I love it;Professional Teachers, I like them;i will keep learning!my next course is Corporate finance, hope i could pass and be certified. Best RegardsSophia
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