LearnQuest
Strategic Selling and Account Management Specialization

Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

LearnQuest

Strategic Selling and Account Management Specialization

Strategic Selling and Account Leadership. Master modern sales, account growth, and value leadership across global, tech-driven markets.

LearnQuest Network

Instructor: LearnQuest Network

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Navigate modern sales cycles, build trust, and engage stakeholders across global and multicultural markets.

  • Lead advanced account management using sentiment analysis, value expansion, and virtual collaboration.

  • Demonstrate strategic value, build loyalty, and drive innovation through co-creation and market-ready pilots.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

December 2025

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from LearnQuest

Specialization - 3 course series

What you'll learn

Skills you'll gain

Category: Digital Transformation
Category: Sales Strategy
Category: Consultative Selling
Category: Overcoming Objections
Category: Value Propositions
Category: B2B Sales
Category: Customer Relationship Building
Category: Sales Presentations
Category: Customer Relationship Management (CRM) Software
Category: Business Communication
Category: AI Personalization
Category: Prospecting and Qualification
Category: Sales Process

What you'll learn

  • Map real decision influence using relationship intelligence and detect early signals that shape account outcomes.

  • Identify and validate growth opportunities, then design personalized cross-sell, upsell, and renewal strategies.

  • Lead cross-functional and virtual account teams with clear roles, strong coordination, and confident client engagement.

Skills you'll gain

Category: Account Management
Category: Cross Selling
Category: Account Strategy
Category: Upselling
Category: Virtual Teams
Category: Market Intelligence
Category: AI Personalization
Category: Negotiation
Category: Data-Driven Decision-Making
Category: Sales Strategy
Category: Cross-Functional Collaboration
Category: Business Relationship Management
Category: Customer Analysis
Category: Business Solutions
Category: Relationship Building
Category: Stakeholder Management
Category: Customer Relationship Management

What you'll learn

  • Align sales strategies with client business goals and communicate measurable impact using executive-ready language and ROI models.

  • Create adaptive account plans using scenario planning, real-time data, and agile adjustments across remote or complex environments.

  • Build loyalty and drive innovation through advocacy programs, co-creation workshops, targeted pilots, and scalable solution design.

Skills you'll gain

Category: Account Strategy
Category: Sales Strategy
Category: Risk Management
Category: Customer Advocacy
Category: Innovation
Category: Return On Investment
Category: Loyalty Programs
Category: Account Management
Category: Business Metrics
Category: Telecommuting
Category: Marketing Analytics
Category: Business Risk Management
Category: Virtual Teams
Category: Digital Transformation
Category: Sales
Category: Business Transformation
Category: Sales Management
Category: Customer Relationship Building

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

LearnQuest Network
LearnQuest
58 Courses467,107 learners

Offered by

LearnQuest

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions