How to Add User to Google Analytics

Written by Coursera Staff • Updated on

Learn how to add a user to your Google Analytics account, as well as how you can manage their access and delete users.

[Featured image] Two business partners look at a computer as they add a user to Google Analytics.

Key takeaways

You can add multiple users and define their permission levels to control access to your Google Analytics account. 

  • Manage user access in Google Analytics by selecting Admin, selecting ACCOUNT, PROPERTY, or VIEW columns, and clicking Access management before searching for specific users by email address.

  • Choose the user, add or remove permissions, and select Save to finalize the action.

  • You can remove users who leave your marketing team or business by following the same steps you would use to add them, then finding the user and selecting  REMOVE.

Learn how to add, edit, and remove users in your Google Analytics account. Then, if you’re interested in learning more about digital marketing and e-commerce, consider earning a Google Digital Marketing and E-commerce Professional Certificate. Throughout this beginner-friendly program, you’ll have opportunities to develop valuable skills such as email marketing, search engine optimization, display advertising, social media strategy, and campaign management. You can also use analytics to measure marketing performance and qualify for in-demand job titles such as paid search specialist and e-commerce associate.

Why add another user to Google Analytics

With Google Analytics, you can add users to your account and control their level of access by granting permissions to use certain features, such as whether a user has access to editing features or simply viewing privileges. You can add as many users to your Google Analytics account as you need and dictate the permissions of each user individually. If you no longer wish to grant certain users access to your account, you also can remove users. 

How to add a user to Google Analytics

As long as you have the Administrator role, you can add an unlimited number of users to your Google Analytics account with the following steps:

1. Sign in to Google Analytics.

To add a user to your account, begin by signing in to Google Analytics and selecting Admin. Click Account Access Management.

TT2023040 add user to google analytics step 1

Click on the blue Plus symbol and select Add users.

TT2023040 add user to google analytics step 1b

2. Add users by email.

Next, you can enter the email address of the new user’s Google account. By selecting Notify new users by email, they will receive a message informing them they have been added. 

TT2023040 add user to google analytics step 2

3. Determine user permissions.

All that’s left now is to select which permissions to grant the new user. Then click Add, and you will officially add the user to your Google Analytics account.

TT2023040 add user to google analytics step 3

Managing user access

After adding a new user, you can edit their level of access at any point. After signing in to Google Analytics, select Admin then navigate to account, property, or view based on which access level you wish to edit for the user, then select Access management. To find a specific user, use the search bar to enter their email. Select their name, then you can add or remove permissions. To finalize any changes, click Save.

Read more: Google Analytics Certification: Benefits and How to Get It

How to delete a user

In the event that someone leaves your team or you wish to no longer grant a certain user access to your Google Analytics account, you can remove them entirely. After signing in to Google Analytics, select Admin and find the correct account. Then, select Access management in the corresponding ACCOUNT, PROPERTY, or VIEW column. By using the search bar, you can find the user you’re looking for and click the check box for all users you wish to delete, then click REMOVE.

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