Email Marketing Certification: 4 Certifications to Boost Your Career

Key takeaways

Email marketing is a digital marketing strategy designed to reach customers. You can demonstrate your expertise with a certification in this field.

• HubSpot Academy and Salesforce are among the organizations that offer email marketing certifications.

• Email marketing careers include email copywriters, email marketing specialists, and marketing managers.

• You can advance in your email marketing career goals and potentially increase your salary by pursuing email marketing certifications.

Learn more about different types of email marketing certifications, the cost and requirements, and the roles you may qualify for once you’ve earned your email marketing certification. Afterward, consider enrolling in the Google Digital Marketing and E-commerce Professional Certificate. In as little as six months, you’ll have the opportunity to measure marketing performance through analytics and present insights. Upon completion, add this shareable credential to your resume or LinkedIn profile.

Who should get an email marketing certification?

Anyone interested in professional marketing or email marketing can consider earning an email marketing certification. Email marketing certifications help improve the skills of marketers who want to explore better marketing practices to reach a greater audience.

Specific roles that can benefit from an email marketing certification include:

• Marketing coordinator

• Social media manager

• Marketing analyst

• Digital marketing specialist

• Email marketing manager

If you work in marketing, an email marketing certification may help you stand out to potential employers, whether you’re looking for a role specializing in email marketing or a more general marketing position.

4 popular email marketing certifications

Many websites, companies, colleges, and universities offer email marketing certifications for aspiring marketing professionals. Explore four email marketing certifications, their costs, prerequisites, and the steps needed to complete each program.

1. HubSpot Academy Email Marketing Certification Course

Requirements: No prerequisites 

Cost: Free [1]

This certification course from HubSpot Academy helps you learn how to craft interesting, engaging email campaigns to increase your audience engagement and sales. To complete this certification, you may watch the 31 videos spanning 12 lessons at your own personalized pace. To test your knowledge, you’ll take nine quizzes and one exercise before completing a 60-question exam. 

2. Digital Marketing Institute Email Marketing Course

Requirements: No prior marketing experience required.

Cost: $445 [2]

The Digital Marketing Institute’s Email Marketing Course features four modules that cover various areas of email marketing strategies, including data strategy, content creation, email design, and performance testing and analytics. Once you’ve completed the four modules, you’ll take an online examination with 40 multiple-choice questions.

If you want to build your email marketing skills and learn more about how to craft successful email campaigns quickly, this certification may be right for you.

3. Salesforce Certified Marketing Cloud Email Specialist

Requirements: None required; previous Salesforce marketing introductory course and Marketing Cloud experience recommended

Cost: $200+taxes [3]

Salesforce’s Marketing Cloud Email Specialist certification focuses on the strategic and tactical side of email marketing, including segmentation, tracking, and analyzing a campaign’s performance. Before completing the 60-question exam, you’ll need to know how to design emails and use Marketing Cloud Server Side Scripting Languages, including AMPscript, GTL, and SSJS.

4. eMarketing Institute Email Marketing Certification

Requirements: To take this course, you must download the free e-book provided by the eMarketing Institute.

Cost: Free [4]

The eMarketing Institute offers a free email marketing certification for marketing beginners looking to improve their campaign success by optimizing their mailing list and email layout, and design. Once you’ve completed the course, you’ll take an examination of 50 multiple-choice questions. You must score 50 percent or higher on the exam to pass and earn your certification.

What jobs can you get with an email marketing certification?

Once you’ve completed your email marketing certification, consider exploring roles that put your new skills to use, such as email marketing specialist, email copywriter, or marketing manager. The job outlook for advertising, promotions, and marketing managers over the next decade indicates positive growth, with an expected employment growth rate of 6 percent between 2024 and 2034, according to the US Bureau of Labor Statistics [5].

Explore jobs specifically in email marketing or marketing management positions:

*All salary information represents the median total pay from Glassdoor as of February 2026. These figures include base salary and additional pay, which may represent profit-sharing, commissions, bonuses, or other compensation.

Email marketing specialist

Median total US salary (Glassdoor): $76,000 [6]

Typical education: Bachelor’s degree in marketing, business, or communication

Email marketing specialists create the content for and deploy email campaigns, using different metrics to measure their performance. As an email marketing specialist, your goal is to increase audience engagement by creating compelling, creative emails that will entice customers to click through and ultimately buy your product. You keep up on industry and email trends, work alongside other sales and marketing team members, and adjust your campaigns based on how previous campaigns have performed.

Read more: Your Guide to the Bachelor’s Degree in Marketing

Email copywriter

Median total US salary (Glassdoor): $66,000 [7]

Typical education: Bachelor’s degree in marketing or communications

As an email copywriter, your responsibilities typically include drafting and writing the content that will appear within an email. These assets may include the subject line, headline, body copy, and a call to action that encourages customers to click through to any link supplied in the email.

Copywriters must have a great eye for detail, and your finished work should be error-free before your client sees it. You’ll also need strong communication skills, as you’ll likely work with other departments to develop your content and gather feedback.

Marketing manager

Median total US salary (Glassdoor): $107,000 [8]

Typical education: Bachelor’s degree in marketing

Marketing managers oversee a team of marketing professionals and assist in developing future marketing campaigns for a brand or business. In this management position, you may also help hire new employees and allocate your department’s budget to various campaigns and resources. 

While marketing managers typically only need a bachelor’s degree and some marketing experience to qualify for this role, a master’s degree may help you stand out to employers and demonstrate your professional growth.

No-fluff help for when you’re stuck

Subscribe to our weekly LinkedIn newsletter, Career Chat, for industry updates, tips, and trends. Then, explore free, digital marketing resources to optimize your professional growth:

• Watch on YouTube: 2 AI Email Hacks That Could Save You Hours

• Take a quiz: Digital Marketing Career Quiz: Is It Right for You? Find Your Role

• Learn from experts: Career Advice: How to Become a Marketing Manager at Coursera

With Coursera Plus, you can learn and earn credentials at your own pace from over 350 leading companies and universities. With a monthly or annual subscription, you’ll gain access to over 10,000 programs. Just check the course page to confirm your selection is included.

Build job-ready skills with Coursera Plus

Start 7-day free trial

• 
• 
• 
• 

Start 7-day free trial