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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Marketing Strategies, Web Design and Development

    4.7
    Rating, 4.7 out of 5 stars
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    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Apply Microsoft Excel Basics for Data Management

    Skills you'll gain: Data Entry, Excel Formulas, Microsoft Excel, Data Analysis, Data Management, Spreadsheet Software, Data Presentation

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Generate Visuals for A/B Testing Success

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Content Creation, Text Mining

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Optimize Growth: Map and Evaluate ROI

    Skills you'll gain: Return On Investment, Revenue Forecasting, Variance Analysis, Growth Strategies, Marketing Effectiveness, Performance Analysis, Business Development, Performance Measurement, Business Planning, Gap Analysis, Business Strategy, Market Opportunities, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Product Development

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Manager of Managers: Performance Management and Metrics

    Skills you'll gain: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Management Training And Development, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Business Metrics, Performance Review, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process, Driving engagement

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze Employee Databases Using MS SQL Server

    Skills you'll gain: Databases, Data Integrity

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Jira for Quality Assurance Testing

    Skills you'll gain: Software Quality Assurance, Quality Assurance, Software Testing, Jira (Software), Regression Testing, Functional Testing, Test Planning, Test Case, Usability Testing, Technical Communication, Issue Tracking, Agile Methodology, Software Documentation, Software Development, Agile Project Management, Risk Management, User Interface and User Experience (UI/UX) Design, Data Analysis, Problem Solving

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    SAP Crystal Reports 2020 Essentials

    Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Ad Hoc Reporting, Data Import/Export, Spreadsheet Software, Business Reporting, Microsoft Access, Report Writing, Management Reporting, Data Presentation, Data Analysis Software, Business Intelligence Software, Data Visualization, Data Analysis, Business Intelligence, SAP Applications, Data Integration, Microsoft Office

    Beginner · Specialization · 1 - 3 Months

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    Logical Operations

    Crystal Reports: Running Totals and Cross-Tabs

    Skills you'll gain: Management Reporting, Business Reporting, Run Chart, Data Presentation, Microsoft Access, Data Analysis, Business Intelligence Software, Business Intelligence, Data Analysis Software, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

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    EDUCBA

    Master Excel Fundamentals for Data Analysis

    Skills you'll gain: Data Presentation, Data Visualization Software, Data Analysis, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Mortgage for Underwriters

    Skills you'll gain: Regulatory Requirements, Lending and Underwriting, Compliance Management, Mortgage Loans, Commercial Lending, Credit Risk, Risk Management, Consumer Lending, Quality Control, AI Enablement, Decision Making, Predictive Analytics, Machine Learning, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Drive Product Success with Data Decisions

    Skills you'll gain: Data-Driven Decision-Making, Prioritization, Business Writing, Strategic Decision-Making, Data Storytelling, Data Analysis, Product Roadmaps, Data Presentation, Strategic Thinking, Analytical Skills, Strategic Communication, Risk Analysis, Resource Allocation, Trend Analysis, Stakeholder Communications, Project Estimation

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • The fundamentals of hotel distribution: ESSEC Business School
  • Apply Microsoft Excel Basics for Data Management: EDUCBA
  • Generate Visuals for A/B Testing Success: Coursera
  • Optimize Growth: Map and Evaluate ROI: Coursera
  • Manager of Managers: Performance Management and Metrics: Coursera
  • Analyze Employee Databases Using MS SQL Server: EDUCBA
  • Jira for Quality Assurance Testing: Coursera
  • SAP Crystal Reports 2020 Essentials: Logical Operations
  • Crystal Reports: Running Totals and Cross-Tabs: Logical Operations
  • Master Excel Fundamentals for Data Analysis: EDUCBA

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Brand Management (7)

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