Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: Management Training And Development, Employee Engagement, Workforce Management, Social Impact, Research, Organizational Effectiveness, Employee Training, Business Research, Employee Surveys, Research Methodologies, Internal Communications, Environment Health And Safety, Program Evaluation
Beginner · Course · 1 - 3 Months

Skills you'll gain: AWS SageMaker, Unsupervised Learning, Feature Engineering, Time Series Analysis and Forecasting, Model Deployment, Cloud Deployment, Amazon Web Services, Applied Machine Learning, Amazon Redshift, Machine Learning Methods, Amazon S3, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Model Evaluation, Forecasting, MLOps (Machine Learning Operations), Predictive Analytics, Data Preprocessing, Supervised Learning, Dimensionality Reduction
Beginner · Course · 1 - 3 Months

Packt
Skills you'll gain: Selling Techniques, Consultative Selling, Value Propositions, Business Strategies, Marketing Strategies, Thought Leadership, Branding, Client Services, Innovation, Target Audience, Intellectual Property, Communication, Content Creation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Retail Management, Case Studies, Retail Store Operations, Competitive Analysis, Market Analysis, Strategic Planning, Market Intelligence, Business Strategy, Business, Business Management, Organizational Strategy, Analysis, Geographic Information Systems
Mixed · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Matplotlib, File I/O, NumPy, Plot (Graphics), Pandas (Python Package), Data Structures, Data Visualization Software, Data Analysis, Python Programming, Data Processing, Data Manipulation, Exploratory Data Analysis, Data Import/Export, Computer Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Seaborn, Jupyter, Matplotlib, Data Analysis, Statistical Analysis, NumPy, Data Cleansing, Descriptive Statistics, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Operations, Responsible AI, Sales Process, Sales Enablement, Generative AI Agents, Sales Management, Sales Strategy, Sales, Data Ethics, Forecasting, Prompt Engineering, Customer Relationship Management, Data-Driven Decision-Making, Strategic Decision-Making
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Lakes, Data Governance, Google Cloud Platform, Metadata Management, Data Management, Data Warehousing, Data Architecture, Advanced Analytics, Analytics, Cloud Storage, Data Integration, Data Storage Technologies, Applied Machine Learning, Cloud Computing Architecture, Data Processing, Open Source Technology
Intermediate · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Market Analysis, Business Analytics, Organizational Strategy, Strategic Decision-Making, Business Economics, Market Dynamics, Value Propositions, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Animations, ChatGPT, Generative AI, Education Software and Technology, AI Personalization, Prompt Engineering, AI Product Strategy, Scripting, AI Workflows, Storyboarding
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Data Visualization, Interactive Data Visualization, Data Presentation, Tableau Software, Data Visualization Software, Exploratory Data Analysis, Business Intelligence, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Jupyter, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, NumPy, Data Cleansing, Data Preprocessing
Mixed · Course · 1 - 4 Weeks