• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • U

    University of Michigan

    Raising Capital: Credit Tech, Coin Offerings, and Crowdfunding

    Skills you'll gain: FinTech, Banking, Fundraising, Capital Markets, Consumer Lending, Blockchain, Credit Risk, Financial Systems, Financial Services, Entrepreneurial Finance, Commercial Lending, Logistic Regression

    4.7
    Rating, 4.7 out of 5 stars
    ·
    310 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Professional Selling: Step 1 - Think Like a High-Performer

    Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    290 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Consumer Behaviour, Marketing Strategy and Techniques, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • N

    National Academy of Sports Medicine

    National Academy of Sports Medicine Nutrition Essentials

    Skills you'll gain: Nutrition Counseling, Nutrition and Diet, Nutritional Assessment, Nutrition Care Plans, Nutrition Education, Sports Medicine, Exercise Science, Coaching, Public Health and Disease Prevention

    4.6
    Rating, 4.6 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Business Marketing Brand Kit Using Canva

    Skills you'll gain: Canva (Software), Logo Design, Style Guides, Marketing Design, Branding, Marketing Materials, Brand Management, Organizational Skills, Marketing, File Management, Graphic Design, Business, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    929 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad de Palermo

    Psicología del Aprendizaje

    Skills you'll gain: Student-Centred Learning, Human Learning, Learning Theory, Behavior Management, Psychology, Culture, Applied Behavior Analysis, Education and Training, Learning Strategies, Social Sciences, Sociology, Interpersonal Communications

    4.9
    Rating, 4.9 out of 5 stars
    ·
    378 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Introduction to Sensory Science

    Skills you'll gain: Food and Beverage, Consumer Behaviour, Quality Assurance, Laboratory Testing, Product Testing, Usability Testing, Science and Research, Data Collection, Nutrition and Diet, Surveys, Scientific Methods, Research, Psychology, Acceptance Testing, Analytical Testing, Biology, Product Development, Analytical Skills, Medical Science and Research, Physiology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • W

    Wesleyan University

    Career Decisions: From Insight to Impact

    Skills you'll gain: Professional Networking, Design Thinking, Decision Making, Professional Development, Self-Awareness, Personal Development, Creative Thinking, Psychology, Social Sciences, Cultural Diversity, Workforce Development, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    380 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Psychology in Everyday Life

    Skills you'll gain: Decision Making, Behavioral Economics, Public Policies, Diversity Awareness, Compassion, Sociology, Culture, Psychology, Cultural Diversity, Mental Health, Resilience, Critical Thinking, Human Development, Behavioral Health, Personal Development, Social Sciences, Empathy, Mindfulness, Interpersonal Communications, Relationship Building

    4.5
    Rating, 4.5 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDHEC Business School

    Python and Machine-Learning for Asset Management with Alternative Data Sets

    Skills you'll gain: Text Mining, Network Analysis, Data Visualization Software, Machine Learning Methods, Unstructured Data, Predictive Modeling, Web Scraping, Social Network Analysis, Financial Statements, Financial Market, Financial Analysis, Investments, Financial Modeling, Asset Management, Python Programming, Data Analysis, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    236 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Trastorno por Déficit de Atención con Hiperactividad (TDAH)

    Skills you'll gain: Autism Spectrum Disorders, Mental and Behavioral Health Specialties, Psychiatry, Mental Health Diseases and Disorders, Cognitive Behavioral Therapy, Child Development, Treatment Planning, Clinical Assessment, Patient Treatment, Behavior Management, Patient Evaluation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    229 reviews

    Beginner · Course · 1 - 4 Weeks

1…515253…112

In summary, here are 10 of our most popular consumer behavior courses

  • Raising Capital: Credit Tech, Coin Offerings, and Crowdfunding: University of Michigan
  • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
  • Trademark Law: University of Pennsylvania
  • Sustainable high-end tourism: Universitat Autònoma de Barcelona
  • National Academy of Sports Medicine Nutrition Essentials: National Academy of Sports Medicine
  • Create a Business Marketing Brand Kit Using Canva: Coursera
  • Psicología del Aprendizaje: Universidad de Palermo
  • Introduction to Sensory Science: University of California, Davis
  • Career Decisions: From Insight to Impact: Wesleyan University
  • Psychology in Everyday Life: American Psychological Association

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok