Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Content, Content Creation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design, Animations, Editing, Marketing, Presentations
Beginner · Guided Project · Less Than 2 Hours
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Applied Machine Learning, Case Studies, Fraud detection, Project Design, Project Risk Management, Ethical Standards And Conduct, Law, Regulation, and Compliance, Scalability, Content Strategy, Quality Assessment, Keyword Research, Search Engine Optimization, Content Creation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Stakeholder Management, Cross-Functional Collaboration, Market Research, Business Acumen
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Descriptive Statistics, Regression Analysis, Forecasting, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Microsoft Excel, Statistics, Spreadsheet Software, Predictive Analytics, Probability
Intermediate · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Plot (Graphics), Statistical Visualization, Ggplot2, Dimensionality Reduction, Data Visualization Software, R Programming, Graphing, Data Analysis, Statistical Analysis, Unsupervised Learning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Contract Negotiation, Budget Management, Account Strategy, Productivity Software, Financial Management, Negotiation, Financial Data, Administrative Support, Sales Process, Customer Relationship Management (CRM) Software, Key Performance Indicators (KPIs), Customer Service, Account Management, Microsoft Copilot, Budgeting, Client Services, Content Management, AI Personalization, Relationship Building, Generative AI
Advanced · Professional Certificate · 3 - 6 Months

Intermediate · Course · 1 - 3 Months