Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

California Institute of the Arts
Skills you'll gain: Budget Management, Financial Analysis, Financial Forecasting, Small Business Accounting, Accounting, Price Negotiation, Business Planning, Budgeting, Financial Planning, Financial Management, Forecasting, Profit and Loss (P&L) Management, Expense Management, Revenue Management
Beginner · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Food and Beverage, Consumer Behaviour, Quality Assurance, Laboratory Testing, Product Testing, Usability Testing, Science and Research, Data Collection, Nutrition and Diet, Surveys, Scientific Methods, Research, Psychology, Acceptance Testing, Analytical Testing, Biology, Product Development, Analytical Skills, Medical Science and Research, Physiology
Beginner · Course · 1 - 4 Weeks

Universidade Estadual de Campinas
Skills you'll gain: Labor Law, Labor Relations, Economics, Policy, and Social Studies, Socioeconomics, Employee Relations, Economics, Workforce Management, Public Policies, Compensation Management, Market Dynamics
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Statistical Analysis, Data Collection, Data Analysis Software, Neurology, Psychology, Physiology, Magnetic Resonance Imaging, Electrophysiology, Image Analysis, Medical Equipment and Technology, Human Learning, Medical Imaging, Data Visualization Software, Functional Behavior Assessment, Statistical Inference
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Financial Acumen, Strategic Marketing, Market Intelligence, Trend Analysis, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Business Metrics, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Enablement, Technical Communication, Artificial Intelligence, Information Architecture, User Interface (UI)
Beginner · Guided Project · Less Than 2 Hours

University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Persona Development
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Blockchain, Digital Assets, Portfolio Risk, Portfolio Management, Cryptography, Investments, Market Dynamics, Financial Market, Price Negotiation, Securities (Finance), Financial Policy, Financial Regulation, Cyber Risk, Production Process
Intermediate · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Google Gemini, Workflow Management, AI Enablement, ChatGPT, Market Opportunities, Scalability, Product Management, Generative AI, Sustainable Development, Social Impact, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
Intermediate · Specialization · 1 - 4 Weeks