Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

28DIGITAL
Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, Business Development, New Business Development, A/B Testing, Entrepreneurship, Digital Marketing
Intermediate · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Data Presentation, Regression Analysis, Data Storytelling, Advanced Analytics, Statistical Analysis, Data Analysis, Business Analytics, Statistical Methods, Analytical Skills, Data Science, Exploratory Data Analysis, Project Design, Predictive Modeling, Machine Learning Methods, Artificial Intelligence, Python Programming, Machine Learning, Portfolio Management
Advanced · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning
Mixed · Course · 1 - 3 Months

University of London
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Marketing, Culture, Sustainable Business, Marketing Analytics, Environmental Issue, Sociology, Information Privacy, Digital Communications, Social Media
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Portfolio Management, Time Series Analysis and Forecasting, Performance Measurement, Financial Forecasting, Analytics, Financial Trading, Financial Analysis, R Programming, Investment Management, Statistical Analysis, Model Evaluation, Regression Analysis, Risk Analysis, Algorithms
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Exploratory Data Analysis, Project Design, Data Mining, Ideation, Design Thinking, Data Analysis, Analytics, Business Analytics, Business Analysis, Sprint Planning, Unsupervised Learning, Case Studies, Anomaly Detection, Tree Maps
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Product Marketing, Go To Market Strategy, Marketing Analytics, Value Propositions, Market Analysis, Target Market, Customer Insights
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Marketing Management, Business Metrics, Performance Metric, Performance Measurement, Data Capture, Key Performance Indicators (KPIs), Data Entry, Workflow Management, Data Compilation, Data Maintenance, Record Keeping
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Global Marketing, Culture, Cultural Diversity, Management Training And Development, Intercultural Competence, B2B Sales, Target Market, Market Opportunities, Business Marketing, Human Resources, Human Resources Management and Planning, Organizational Strategy, Marketing Strategies, Organizational Structure, Communication Strategies
Beginner · Course · 1 - 3 Months