Did you know that 73% of marketing teams struggle to demonstrate ROI because they track the wrong metrics at the wrong time? This Short Course was created to help digital marketing professionals accomplish foundational performance tracking that drives strategic decision-making.
Track & Populate Marketing Performance Metrics
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
On-page SEO elements form the foundation of search engine communication, requiring strategic optimization to signal page relevance and authority.
Systematic auditing processes using standardized tools enable scalable SEO assessment across enterprise websites and provide data-driven insights.
Effective SEO workflows integrate element identification, tool-based analysis, and structured reporting to create actionable optimization strategies.
Professional SEO practice requires both technical knowledge of ranking factors and operational skills in using industry-standard audit tools.
Skills you'll gain
Details to know
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Recently updated!
January 2026
Taught in English
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There are 2 modules in this course
Learners will master the critical distinction between predictive and outcome-based metrics to enable proactive marketing strategy development.
What's included
2 videos2 readings2 assignments
Learners will master systematic data collection workflows that ensure accurate, timely population of marketing performance tracking documents using standardized procedures.
What's included
2 videos2 readings2 assignments
Instructor
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