• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Finanzas y Contabilidad para la Toma de Decisiones

    Skills you'll gain: Financial Statement Analysis, Financial Reporting, Financial Analysis, Financial Accounting, Cost Accounting, Cost Management, Financial Market, Purchasing, Cost Estimation, Inventory Accounting, Financial Statements, Income Statement, Balance Sheet, General Accounting, Accounting, Securities (Finance), Capital Markets, Ledgers (Accounting), Expense Management, Corporate Finance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media and Influencer Marketing

    Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Strategy, Market Trend, Content Creation, ChatGPT, Prompt Engineering, Automation, Creativity, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Human Capital: Positive Downsizing and Navigating Politics

    Skills you'll gain: Human Resources, Human Resource Strategy, Industrial and Organizational Psychology, Human Capital, Human Resources Management and Planning, Employee Relations, Business Ethics, Policy Development, Relationship Management, Conflict Management, Document Management, Organizational Change, Case Studies, Change Management, Communication Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fred Hutchinson Cancer Center

    Researcher's guide to omic fundamentals

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Processing, Data Analysis, Data Literacy, Exploratory Data Analysis, Metadata Management, R Programming, Scientific Methods, Data Quality

    3.9
    Rating, 3.9 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Canva Design Essentials Pt. 3: Docs, Video & AI Tools

    Skills you'll gain: Content Creation, Layout Design, Image Quality

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Storytelling and Pro-Level Editing for YouTube Success

    Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Photo/Video Production and Technology, Post-Production, Content Creation, Adobe Premiere, Motion Graphics, Adobe After Effects, Media Production, Cinematography, TikTok, Driving engagement, Writing, File Management, Timelines, Apple software proficiency, Planning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Case-Based Frameworks for Mastering Management Consulting

    Skills you'll gain: Management Consulting, Mergers & Acquisitions, Business Consulting, Growth Strategies, Due Diligence, Strategic Thinking, Profit and Loss (P&L) Management, Business Strategies, Price Negotiation, Market Opportunities, Financial Analysis, Competitive Analysis, Go To Market Strategy, Case Studies, Business Analysis, Market Analysis, Revenue Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    M

    Macquarie University

    Excel for Business with AI: Essentials

    Skills you'll gain: Data Visualization, Microsoft Excel, Interactive Data Visualization, Dashboard, Excel Formulas, Spreadsheet Software, Productivity Software, Data-Driven Decision-Making, Data Management, Microsoft 365, Microsoft Copilot, AI Enablement, Cloud Storage, Generative AI

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Build a Chatbot with Voiceflow: Ecommerce Customer Support

    Skills you'll gain: Application Deployment, Customer Support, ChatGPT, Product Support, Customer Inquiries, Business Process Automation, Customer Service, E-Commerce, Order Management, User Requirements Documents, Automation, Greeting Customers, AI Enablement, User Flows, Natural Language Processing

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Digital Media and Strategic Planning in Technology Markets

    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Packaging Design for the Circular Economy

    Skills you'll gain: Packaging and Labeling, Sustainable Design, Sustainable Business, Waste Minimization, Sustainable Engineering, Environmental Regulations, Corporate Sustainability, Logistics, Consumer Behaviour, Innovation, Manufacturing Processes, Materials science

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Palliative Care Always Capstone Course

    Skills you'll gain: Hospice, Caregiving, Patient-centered Care, Compassion, Patient Advocacy, Pain Management, Telehealth, Family Support, Stress Management, Mental Health Diseases and Disorders, Community Health, Patient Education And Counseling, Empathy, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
next-gen brand management
hospitality luxury brand management
introduction to strategic brand management
brand and product management
1…547548549…834

In summary, here are 10 of our most popular brand management courses

  • Finanzas y Contabilidad para la Toma de Decisiones: Universidades Anáhuac
  • GenAI for Social Media and Influencer Marketing: Coursera
  • Human Capital: Positive Downsizing and Navigating Politics: University of Michigan
  • Researcher's guide to omic fundamentals: Fred Hutchinson Cancer Center
  • Canva Design Essentials Pt. 3: Docs, Video & AI Tools: Skillshare
  • Storytelling and Pro-Level Editing for YouTube Success: Skillshare
  • Case-Based Frameworks for Mastering Management Consulting: Board Infinity
  • Excel for Business with AI: Essentials: Macquarie University
  • Build a Chatbot with Voiceflow: Ecommerce Customer Support: Coursera
  • Digital Media and Strategic Planning in Technology Markets: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok