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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Data Visualization with Tableau

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Data Presentation, Data Visualization, Advanced Analytics, Stakeholder Analysis, Interactive Data Visualization, Data Visualization Software, Data Literacy, Design Elements And Principles, Exploratory Data Analysis, Proposal Development, Data Ethics, Data Analysis, Graphing, Visualization (Computer Graphics), Data Mapping, Pivot Tables And Charts, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Supply Chain Demand Trends Using Heatmaps & Clusters

    Skills you'll gain: Advanced Analytics, Supply Chain Management, Business Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Power BI Developer

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Dashboard, Business Intelligence, Data Modeling, Data Storytelling, Extract, Transform, Load, Data Transformation, Data Visualization, Snowflake Schema, Business Analytics, Data Lakes, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Data Analysis, Data Governance, Python Programming, Generative AI, Artificial Intelligence, Data Security

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Warehouse Engineer

    Skills you'll gain: Data Warehousing, Database Design, Database Administration, SQL, Relational Databases, Linux Commands, Data Pipelines, IBM Cognos Analytics, Database Management, Apache Kafka, Apache Airflow, Bash (Scripting Language), Extract, Transform, Load, Database Architecture and Administration, Shell Script, Data Store, Data Visualization, IBM DB2, Dashboard, File Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft 365 Essentials: Create, Collaborate, and Deliver

    Skills you'll gain: Content Performance Analysis, Multimedia, Microsoft PowerPoint, Microsoft Copilot, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft Outlook, Microsoft Teams, Presentations, Spreadsheet Software, Microsoft 365, Microsoft Office, Content Creation, Productivity Software, Collaborative Software, Generative AI, Data Analysis, Data Visualization, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Predictor Impact Using Regression in Minitab

    Skills you'll gain: Data Analysis, Predictive Analytics, Case Studies, Statistical Visualization, Statistical Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Databases and SQL for Data Science with Python

    Skills you'll gain: SQL, Relational Databases, Stored Procedure, Databases, Query Languages, Jupyter, Data Manipulation, Data Analysis, Pandas (Python Package), Transaction Processing, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Excel to Power BI: Data Analysis & Business Intelligence

    Skills you'll gain: Power BI, Data Presentation, Microsoft Excel, Dashboard, Excel Formulas, Data Modeling, Business Reporting, Data Entry, Data Analysis, Data Storytelling, Data-Driven Decision-Making, Business Analytics, Analytics, Business Modeling, Data Processing, Business Analysis, Data Cleansing, Data Synthesis, Trend Analysis, Data Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Data Mining

    Skills you'll gain: Data Visualization, Data Visualization Software, Text Mining, Data Presentation, Data Mining, Interactive Data Visualization, Data Storytelling, Dashboard, Tableau Software, Plot (Graphics), Natural Language Processing, Scatter Plots, Unsupervised Learning, Data Mapping, Unstructured Data, Statistical Analysis, Vector Databases, Graphing, Predictive Analytics, Big Data

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Python Project for Data Science

    Skills you'll gain: Dashboard, Web Scraping, Data Analysis, Data Presentation, Real Time Data, Data Visualization Software, Graphing, Pandas (Python Package), Data Science, Data Wrangling, Jupyter, Python Programming, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
    ·
    4.9K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Churn, Design Onboarding Success

    Skills you'll gain: Customer Retention, Customer Analysis, Business Metrics, Data Analysis, Performance Metric, Customer Insights, Analysis, Performance Measurement, Trend Analysis, Benchmarking, Key Performance Indicators (KPIs), Pareto Chart, Data-Driven Decision-Making, Customer experience strategy (CX), Descriptive Analytics, Predictive Analytics, Root Cause Analysis, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    The Science of Sales: Behavioral Insights and Psychology

    Skills you'll gain: Consultative Selling, Closing (Sales), Sales Management, Communication, Sales Prospecting, Selling Techniques, Sales Presentations, Sales Strategy, Consumer Behaviour, Sales, Sales Presentation, Sales Training, Marketing Psychology, Overcoming Objections, Initiative and Leadership, Solution Selling, Resilience, Sales Process, Persuasive Communication, Sales Support

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Visualization with Tableau: University of California, Davis
  • Analyze Supply Chain Demand Trends Using Heatmaps & Clusters: EDUCBA
  • Power BI Developer: Edureka
  • IBM Data Warehouse Engineer: IBM
  • Microsoft 365 Essentials: Create, Collaborate, and Deliver: Microsoft
  • Analyze Predictor Impact Using Regression in Minitab: EDUCBA
  • Databases and SQL for Data Science with Python: IBM
  • Excel to Power BI: Data Analysis & Business Intelligence: Knowledge Accelerators
  • Data Mining: University of Illinois Urbana-Champaign
  • Python Project for Data Science: IBM

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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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