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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Theory of the Firm

    Skills you'll gain: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Leadership and Management Capstone

    Skills you'll gain: Strategic Leadership, Leadership Development, Team Leadership, Leadership and Management, Team Building, Organizational Strategy, Strategic Decision-Making, Business Planning, Business Strategy, Leadership, Growth Strategies, Market Opportunities, Business Priorities, Process Optimization, Organizational Structure, Change Management, Operational Efficiency, Data-Driven Decision-Making, Business Metrics, Performance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    384 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Statistical Modeling for Data Science Applications

    Skills you'll gain: Statistical Inference, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Ethics, Experimentation, Research Design, Statistical Methods, Data Science, Data Analysis, Statistical Analysis, Data Modeling, Predictive Modeling, Mathematical Modeling, Probability & Statistics, A/B Testing, Quantitative Research, Machine Learning, Model Evaluation

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
    ·
    54 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Competitive Strategy

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Cost Reduction, Market Analysis, Value Propositions, Strategic Decision-Making, Market Opportunities, Business Analysis, Analysis, Innovation, Case Studies

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    79 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Cape Town

    Climate Change Mitigation in Developing Countries

    Skills you'll gain: Climate Change Mitigation, Sustainable Development, Climate Change Programs, Discussion Facilitation, Energy and Utilities, Community Development, Innovation, Environmental Policy, Economic Development, Policy Development, Research, Forecasting, Knowledge Transfer, Policy Analysis, Environmental Issue, Mathematical Modeling, Systems Thinking, Stakeholder Engagement, Complex Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    593 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for UX Designers

    Skills you'll gain: User Experience Design, Wireframing, User Research, Responsible AI, User Centered Design, Adobe XD, Usability Testing, Generative AI, Figma (Design Software), Design Thinking, Prototyping, User Interface (UI) Design, Persona Development

    4.2
    Rating, 4.2 out of 5 stars
    ·
    109 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Fundamentals of Technology Sales

    Skills you'll gain: Closing (Sales), Sales Process, Sales Presentation, Technical Sales, Sales, Sales Development, Sales Management, Sales Strategy, Solution Sales Engineering, Prospecting and Qualification, Emerging Technologies, Outside Sales, Inside Sales, Needs Assessment, Consultative Approaches, Negotiation, Overcoming Objections, Cloud Computing, Cybersecurity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    157 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Understanding Prostate Cancer

    Skills you'll gain: Patient Education And Counseling, Radiation Therapy, Diagnostic Tests, Oncology, Pain Management, Preventative Care, Pathology, Urology, Patient Treatment, Treatment Planning, Surgery, Care Management, Clinical Trials, Risk Analysis, Pharmacotherapy, Medical Imaging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    753 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Ethics, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Operations, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    317 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    371 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    人工智慧:搜尋方法與邏輯推論 (Artificial Intelligence - Search & Logic)

    Skills you'll gain: Artificial Intelligence, Computational Logic, Simulations, Artificial Neural Networks, Computer Vision, Computational Thinking, Algorithms, Game Design, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    322 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Indian Institute for Human Settlements

    The Art and Science of Economic Policy

    Skills you'll gain: Economics, Policy, and Social Studies, Policy Development, Public Policies, Policy Analysis, Financial Policy, Behavioral Economics, Political Sciences, Economics, Environmental Policy, Market Dynamics, Public Affairs, Governance, Program Implementation, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • The Theory of the Firm: University of Illinois Urbana-Champaign
  • Strategic Leadership and Management Capstone: University of Illinois Urbana-Champaign
  • Statistical Modeling for Data Science Applications: University of Colorado Boulder
  • Competitive Strategy: Illinois Tech
  • Climate Change Mitigation in Developing Countries: University of Cape Town
  • GenAI for UX Designers: Coursera
  • Fundamentals of Technology Sales: University of Maryland, College Park
  • Understanding Prostate Cancer: Johns Hopkins University
  • Responsible Generative AI: University of Michigan
  • Social Marketing Capstone Project: Northwestern University

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