Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Simplilearn
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Campaigns, Brand Management, Campaign Management, Instagram, Content Creation, Performance Analysis, Web Analytics, Target Audience, Digital Advertising, Brand Awareness, Advertising Campaigns, Facebook, Digital Marketing, Pinterest, LinkedIn, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Marketing Design, Analytics
Mixed · Course · 1 - 4 Weeks
University of California, Davis
Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement
Mixed · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Content Creation, Social Media, Facebook, Social Media Marketing, Pay Per Click Advertising, Social Media Content, Performance marketing, Online Advertising, Advertising, Pinterest, Advertising Campaigns, Social Media Strategy, Paid media, Instagram, Branding, Social Media Management, Digital Advertising
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Marketing, Campaign Management, Content Performance Analysis, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Artificial Intelligence, Continuous Improvement Process, Responsible AI, Data Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Key Performance Indicators (KPIs), Business Metrics, Performance Measurement, Content Development and Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Online Advertising, Marketing Analytics, Advertising Campaigns, Digital Advertising, Performance marketing, Campaign Management, Marketing Budgets, Data Analysis, Digital Marketing, Data Presentation, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Performance Reporting, Business Metrics, Presentations, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Content, AI Personalization, Social Media Strategy, MarTech, Content Creation, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Campaigns, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Graphic and Visual Design Software, Marketing, Data Visualization
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Marketing, Instagram, Business Intelligence, Predictive Modeling, Predictive Analytics, Case Studies
Intermediate · Course · 1 - 4 Weeks