AI-Powered Content Creation for Social Media Success

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AI-Powered Content Creation for Social Media Success

Instructor: Andrew Brooks

Included with

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5 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

20 assignments¹

AI Graded see disclaimer

Taught in English

See how employees at top companies are mastering in-demand skills

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There are 5 modules in this course

This course, 'AI-Powered Content Creation for Social Media Success', is designed for marketers, entrepreneurs, and content creators at an intermediate level. Participants will explore how AI can enhance social media content creation while recognizing its limitations. The course covers the key benefits of using AI, including efficiency, personalization, idea generation, and automation, as well as the challenges and ethical considerations such as data privacy and bias mitigation. Students will identify various AI tools for content creation and data analysis, develop customer personas, and establish a consistent company persona. Additionally, the course will guide participants in planning campaign logistics, creating initial text posts, and optimizing content using AI tools for photos and videos. By the end of the course, learners will be equipped to leverage AI for continuous improvement in their social media strategies and apply data-driven insights to optimize their campaigns.

This module introduces the foundational concepts of using AI in social media content creation. Learners will explore the benefits and limitations of AI, recognize key challenges and ethical considerations, and identify various AI tools available for content creation and data analysis.

What's included

7 videos2 readings2 assignments

7 videos Total 24 minutes

Course Welcome and Introduction 1 minute
Module 1 Introduction 1 minute
AI Do's and Don'ts 3 minutes
AI Ethics and Acceptable Use 3 minutes
Traditional vs. AI-Assisted Workflows 5 minutes
Overview of Popular GenAI Platforms 6 minutes
Creating a Micro-Influencer From Scratch 5 minutes

2 readings Total 6 minutes

Course Navigation and Safety Statement 1 minute
Let's Practice! 5 minutes

2 assignments Total 60 minutes

Module 1 Knowledge Check 30 minutes
Applying AI in a Real-World Social Media Campaign 30 minutes

This module focuses on the planning and organization of marketing assets using AI. Learners will define campaign goals, develop customer personas, and articulate the importance of AI in campaign logistics and future prompting.

What's included

5 videos3 readings2 assignments

5 videos Total 15 minutes

Module 2 Introduction 1 minute
AI-Powered Campaign Goals and Desired Outcomes 4 minutes
AI-Powered Customer Personas 3 minutes
Company Persona Creation 3 minutes
AI-Powered Brief & Quality Check 4 minutes

3 readings Total 25 minutes

Beginner Checklist of Core Items 10 minutes
Prompt Starters 10 minutes
Let's Practice! 5 minutes

2 assignments Total 90 minutes

Module 2 Knowledge Check 30 minutes
Campaign Planning With AI 60 minutes

In this module, learners will delve into AI-assisted content creation, including text, photos, and videos. They will apply best practices for accessibility, evaluate AI-generated content, and explore ethical considerations in AI-assisted content creation.

What's included

5 videos5 assignments

5 videos Total 27 minutes

Module 3 Introduction 1 minute
Text Lab Drafting & Expanding Social Media Captions 4 minutes
Visual Lab AI-Powered Images & Video Editing 13 minutes
Refinement & Ethics Lab Accessibility, AI Detection & Disclosure 6 minutes
Localization Refining AI Outputs for Your Brand 3 minutes

5 assignments Total 180 minutes

Text Lab 30 minutes
Visual Lab 30 minutes
Refinement & Ethics Lab 30 minutes
Module 3 Knowledge Check 30 minutes
AI-Generated Content Campaign Package 60 minutes

This module explores strategies for micro-influencer marketing using AI. Learners will construct strategic plans, automate outputs, and refine their posts and anticipated outcomes using AI tools.

What's included

5 videos5 assignments

5 videos Total 18 minutes

Module 4 Introduction 1 minute
Persona and Outreach Lab: Building Your Micro-Influencer Persona 5 minutes
Cross-Platform Content Automation 4 minutes
Forecasting Lab Predicting Campaign Outcomes 3 minutes
Strategy Variation Lab Generating and Comparing Campaign Options 5 minutes

5 assignments Total 150 minutes

Persona and Outreach Lab 30 minutes
Cross-Platform Automation Lab 30 minutes
Strategy Variation Lab 30 minutes
Module 4 Knowledge Checks 30 minutes
Designing a Micro-Influencer Campaign with AI 30 minutes

This module covers the use of AI tools for data analysis and performance measurement in social media campaigns. Learners will perform sentiment analysis, predict engagement rates, and conduct influencer and audience network analysis.

What's included

6 videos6 assignments

6 videos Total 11 minutes

Module 5 Introduction 1 minute
Resources and Data Setup and Sentiment Analysis 3 minutes
Performance Forecasting 2 minutes
Cross-Platform Reporting Overview 1 minute
Data-Driven Optimization 3 minutes
Course Wrap-Up 1 minute

6 assignments Total 180 minutes

Sentiment Analysis Reflection 30 minutes
Performance Forecasting Reflection 30 minutes
Cross-Platform Reporting Reflection 30 minutes
Data-Driven Optimization Reflection 30 minutes
Module 5 Knowledge Check 30 minutes
Data-Driven Campaign Optimization 30 minutes

Instructor

Andrew Brooks

University of California, Davis

1 Course 1,393 learners

Offered by

University of California, Davis

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