• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • S

    SkillUp

    Workplace Harassment Prevention Training for Managers

    Skills you'll gain: Workplace Bullying Intervention, Workplace inclusivity, Management Training And Development, Disciplinary Procedures, Compliance Management, Conflict Management, Diversity Training, Behavior Management, Diversity and Inclusion, De-escalation Techniques, Compliance Training, Empathy, Constructive Feedback, People Management, Employee Training, Investigation, Human Resource Policies, Accountability, Law, Regulation, and Compliance, Labor Law

    Beginner · Course · 1 - 4 Weeks

  • K

    Korea Advanced Institute of Science and Technology(KAIST)

    Mechanical Vibration

    Skills you'll gain: Vibrations, Matlab, Engineering Analysis, Engineering Calculations, Mechanical Engineering, Applied Mathematics, Mechanics, Differential Equations, Mathematical Modeling, Control Systems

    Intermediate · Course · 1 - 3 Months

  • S

    Simplilearn

    Strategies for Paid Campaigns

    Skills you'll gain: Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Practical Software Testing

    Skills you'll gain: White-Box Testing, Test Planning, Test Case, Software Testing, Debugging, Functional Testing, Software Documentation, Software Quality Assurance, Development Testing, Test Data, Issue Tracking, Software Technical Review, Quality Assurance, Development Environment, Technical Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Strategic Selling and Account Management

    Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Sales Process, Business Risk Management, Upselling, Business Metrics, Business Communication, Relationship Building, Sales Presentation, Sales Pipelines, Solution Selling, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics

    Beginner · Specialization · 1 - 3 Months

  • L

    L&T EduTech

    Precast Elements

    Skills you'll gain: Structural Engineering, Construction, Construction Engineering, Civil Engineering, Engineering Practices, Architectural Engineering, Building Design, Manufacturing Processes

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Digital Marketing Strategies: Analyze & Apply

    Skills you'll gain: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    28 reviews

    Mixed · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Segmenting the Market with Jagdish Sheth

    Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Selenium WebDriver with Java and Frameworks for all levels

    Skills you'll gain: Ajax, Gherkin (Scripting Language), Test Tools, Test Script Development, Debugging, Integration Testing, Software Design Patterns, Test Data, Scripting, Web Development Tools, Data Structures, Automation, SQL, MySQL

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    Interactive Brokers

    Economics - Employment and the Labor Market (US)

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Compensation Management, Market Trend, Economic Development, Market Data, Trend Analysis, Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Electrical Design Engineer - Circuit Analysis

    Skills you'll gain: Electronic Systems, Basic Electrical Systems, Electrical Engineering, Applied Mathematics, Hardware Design, Electronics, Electronic Components, Mathematical Modeling, Simulation and Simulation Software, Engineering Analysis, Analysis, High Voltage, Grant Applications

    Intermediate · Course · 1 - 4 Weeks

1…808182…112

In summary, here are 10 of our most popular consumer behavior courses

  • Workplace Harassment Prevention Training for Managers: SkillUp
  • Mechanical Vibration: Korea Advanced Institute of Science and Technology(KAIST)
  • Strategies for Paid Campaigns: Simplilearn
  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • Practical Software Testing: Board Infinity
  • Strategic Selling and Account Management: LearnQuest
  • Precast Elements: L&T EduTech
  • Digital Marketing Strategies: Analyze & Apply: EDUCBA
  • Segmenting the Market with Jagdish Sheth: Kennesaw State University
  • Selenium WebDriver with Java and Frameworks for all levels: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok