• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Tools: Machine Learning and AI

    Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Customer Insights, Advanced Analytics, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 4: Adobe Commerce Best Practice, Case Study, Careers

    Skills you'll gain: Project Implementation, E-Commerce, System Implementation, Case Studies, Business-To-Consumer, Solution Architecture, Product Management, Order Management, User Requirements Documents, Technical Documentation, Project Management, Quality Assurance, Customer experience improvement, Project Planning, Payment Processing and Collection

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    GenAI Foundations and AI Agents Development

    Skills you'll gain: Generative AI Agents, Generative Model Architectures, CrewAI, AI Orchestration, Generative AI, AI Workflows, Agentic systems, Prompt Patterns, Tool Calling, LLM Application, Model Deployment, Systems Architecture, Responsible AI, Context Management, Application Deployment, Collaboration, Data Integration, Job Evaluation, Logical Reasoning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Future of Sports Media and Challenges Ahead

    Skills you'll gain: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alignor

    Giving and Receiving Feedback in a Diverse Environment

    Skills you'll gain: Active Listening, Interpersonal Communications, Constructive Feedback, Communication Strategies, Empathy, Diversity and Inclusion, Conflict Management, Diversity Awareness, Communication, Emotional Intelligence, Teamwork, Expectation Management, Collaboration, Performance Review, Relationship Building

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating Global Brands with Jagdish Sheth

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Contract Negotiation, Social Media Content, Branding, Brand Management, Brand Marketing, Legal Strategy, Business Marketing, Marketing Strategies, Digital Assets, Market Opportunities, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unreal Engine Advanced Gameplay & AI Mastery

    Skills you'll gain: Game Design, Video Game Development, Unreal Engine, User Interface (UI), Interactive Design, Animation and Game Design, User Interface and User Experience (UI/UX) Design, Data Persistence, Virtual Environment, Computer Graphics, 3D Assets, Visualization (Computer Graphics), Artificial Intelligence, No-Code Development, Data Structures, Debugging, Performance Tuning, Scripting, System Design and Implementation

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Simplilearn

    Master Basics of Cybersecurity Fundamentals Training

    Skills you'll gain: Distributed Denial-Of-Service (DDoS) Attacks, Encryption, Cybersecurity, Threat Detection, Exploitation techniques, Data Encryption Standard, Threat Modeling, Security Awareness, Cryptography, Cyber Attacks, Data Security, Databases, Malware Protection, Penetration Testing, AI Security, Vulnerability Assessments, Application Security, Security Engineering, Artificial Intelligence, SQL

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Fundamentos de Inteligência Artifical em Marketing

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, Data-Driven Decision-Making, Predictive Analytics, Digital Marketing, Machine Learning, Innovation, Trend Analysis, Brand Management, Deep Learning, Artificial Intelligence, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Strategies and Approaches in Sports Media

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    Ashoka University

    Personality in Action: Science to Shape Your Life

    Skills you'll gain: Goal Setting, Lifelong Learning, Resilience, Behavioral Economics, Emotional Intelligence, Cognitive flexibility

    Beginner · Course · 1 - 3 Months

Searches related to consumer behavior

market research and consumer behavior
firm level economics: consumer and producer behavior
the power of markets i: the basics of supply and demand and consumer behavior
1…808182…90

In summary, here are 10 of our most popular consumer behavior courses

  • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
  • Course 4: Adobe Commerce Best Practice, Case Study, Careers: Adobe
  • GenAI Foundations and AI Agents Development: Starweaver
  • The Future of Sports Media and Challenges Ahead: Real Madrid Graduate School Universidad Europea
  • Giving and Receiving Feedback in a Diverse Environment: Alignor
  • Creating Global Brands with Jagdish Sheth: Kennesaw State University
  • Sports Marketing and Today's College Athlete: University of Maryland, College Park
  • Unreal Engine Advanced Gameplay & AI Mastery: EDUCBA
  • Master Basics of Cybersecurity Fundamentals Training: Simplilearn
  • Fundamentos de Inteligência Artifical em Marketing: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok