Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Interactive Data Visualization, Data Storytelling, Data Visualization, Dashboard, Business Intelligence, Business Intelligence Software, Data Visualization Software, Data-Driven Decision-Making, Customer Analysis, Data Modeling, Data Analysis, Data Integration, Advanced Analytics, Spatial Data Analysis, Exploratory Data Analysis, Statistical Analysis, Data Transformation, Decision Support Systems, Collaborative Software, Data Validation
Advanced · Specialization · 1 - 3 Months

Simplilearn
Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Target Audience, Brand Awareness, Logo Design, Global Marketing, Digital Transformation, Brand Loyalty, Marketing, Marketing Design, Marketing Strategies, Marketing Effectiveness, Market Opportunities, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Creo Incubator
Skills you'll gain: Go To Market Strategy, Ideation, Growth Strategies, Entrepreneurial Finance, Entrepreneurship, Market Analysis, Brand Strategy, Marketing Strategies, Financial Forecasting, Product Marketing, Business Planning, Creative Problem-Solving, Business Valuation, Fundraising, Business Development, Product Management, Mergers & Acquisitions, Market Research, Financial Modeling, Critical Thinking and Problem Solving
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Financial Reporting, Process Analysis, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Cash Flows, Finance, Financial Acumen, Production Management, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Planning
Beginner · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Database Design, Data Warehousing, Relational Databases, Business Intelligence, Decision Support Systems, Data Modeling, Database Management Systems, Data Visualization, Database Management, Dashboard, Business Process Management, SQL, Star Schema, Data Governance, Oracle Databases, Data Integration, MicroStrategy, Extract, Transform, Load, Business Analytics, Data Management
Advanced · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Keyword Research, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Marketing, Google Analytics, Case Studies, Market Research, Content Strategy, Competitive Analysis
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, User Research, Content Strategy, Web Analytics and SEO, AI Product Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Classification And Regression Tree (CART), Data-Driven Decision-Making, Minitab, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Case Studies, Business Analytics, Decision Tree Learning, Predictive Analytics, Estimation, Statistical Visualization, Probability & Statistics, Microsoft Excel, Statistical Analysis, Data Visualization Software, Predictive Modeling, Data Analysis, Statistics, Analytical Skills
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Content Creation, Content Marketing, Persona Development, Content Strategy, Ideation, Copywriting, Needs Assessment, Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Microsoft Power Platform, Data Collection, Business Analytics, Data Transformation, Data Visualization Software, Microsoft 365
Beginner · Course · 1 - 4 Weeks
Macquarie University
Skills you'll gain: Excel Formulas, Dashboard, Microsoft Excel, Spreadsheet Software, Data Preprocessing, Data Literacy, Data Manipulation, Data Presentation, Excel Macros, Data Storytelling, Data Analysis Software, Business Analytics, Pivot Tables And Charts, Financial Forecasting, Analytical Skills, Advanced Analytics, Business Mathematics, Financial Analysis
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Business Communication, Strategic Communication, Relationship Building, Initiative and Leadership, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism
Beginner · Specialization · 3 - 6 Months