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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Azure Data Fundamentals DP-900 Exam Prep

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Database Administration, Data Warehousing, Database Systems, Databases, Cloud Services, Data Architecture, NoSQL, Relational Databases, MySQL, Data Store, SQL, Database Management, Data Storage, Data Lakes, Cloud Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    883 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    The Nuts and Bolts of Machine Learning

    Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Advanced Analytics, Analytics, Statistical Machine Learning, Machine Learning, Scikit Learn (Machine Learning Library), Unsupervised Learning, Machine Learning Algorithms, Workflow Management, Data Ethics, Supervised Learning, Data Preprocessing, Random Forest Algorithm, Decision Tree Learning, Verification And Validation, Python Programming, Classification Algorithms, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    588 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Introduction to Statistics

    Skills you'll gain: Descriptive Statistics, Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Quantitative Research, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Inclusive Analytic Techniques

    Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Business Analytics, Stakeholder Analysis, Probability, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    80 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Power BI and Power Platform for Productivity

    Skills you'll gain: Extract, Transform, Load, Star Schema, Microsoft Power Platform, Data Storytelling, Data Analysis Expressions (DAX), Microsoft Power Automate/Flow, Dashboard, Microsoft Excel, Excel Formulas, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Data Presentation, No-Code Development, Data Transformation, Data Literacy, Data Modeling, Data Visualization, Data Analysis, Business Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    710 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Cost and Economics in Pricing Strategy

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods

    4.8
    Rating, 4.8 out of 5 stars
    ·
    691 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Máximo rendimiento y tecnología en el deporte

    Skills you'll gain: Data Literacy, Technical Communication, Probability & Statistics, Web Scraping, Data Import/Export, JSON, Data Integration, Statistical Analysis, Pandas (Python Package), Image Analysis, Advanced Analytics, Analytical Skills, Analysis, Data-Driven Decision-Making, Case Studies, Data Manipulation, AI Enablement, Descriptive Statistics, Statistical Inference, Unsupervised Learning

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Assessment for Data Analysis and Visualization Foundations

    Skills you'll gain: Microsoft Excel, Analytical Skills, Spreadsheet Software, Dashboard, Data Analysis, IBM Cognos Analytics, Pivot Tables And Charts, Data Visualization, Data Presentation, Exploratory Data Analysis, Data Visualization Software, Data Cleansing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    327 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Data Analysis Using Excel

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Graphing, Spreadsheet Software, Excel Formulas, Data Analysis, Histogram, Scatter Plots, Data Visualization Software, Data Manipulation, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Azure Data Fundamentals DP-900 Exam Prep: Microsoft
  • Fundamentals of Visualization with Tableau: University of California, Davis
  • Neuromarketing: Johns Hopkins University
  • The Nuts and Bolts of Machine Learning: Google
  • Introduction to Statistics: Stanford University
  • Strategic Management: Copenhagen Business School
  • Inclusive Analytic Techniques: University of Toronto
  • Microsoft Power BI and Power Platform for Productivity: Microsoft
  • Cost and Economics in Pricing Strategy: University of Virginia
  • Máximo rendimiento y tecnología en el deporte: Real Madrid Graduate School Universidad Europea

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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