Alex focuses on the intersection of the media and artificial intelligence, within his work on the Marketing team at Saïd Business School. He teaches Oxford courses in AI, Media and Marketing at BA, MBA, Executive MBA and other postgraduate level. Alex is also a frequent industry speaker around the world on Artificial Intelligence and the Media business. He is the author of the Routledge books ‘Media Management and Artificial Intelligence’ (2022) (now out also in Korean and Turkish), ‘Media Management and Live Experience’ (2024) and Entrepreneurship in Media and Entertainment (2025). He is currently working on a second edition of the Media & AI book, and a new book on the media and quantum computing—once again with Routledge. In a media career prior to returning to academia in 2017, Alex created and grew several production companies, and was shortlisted six times as Entrepreneur of the Year. Alex is a voting member at BAFTA and was Vice Chair at UNICEF UK until early 2025. Alex has degrees from Oxford, Columbia, INSEAD and a PhD in video optimisation for e-commerce.