AI Empowerment for Small Businesses

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AI Empowerment for Small Businesses

Instructors: Tejwansh S Anand

Included with

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6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Learn how to harness predictive and AI to forecast demand and understand customer behavior by leveraging the data they collect.
Learn how to harness generative AI to to design products and services, create social media and marketing content, and improve customer service.

Skills you'll gain

Tools you'll learn

Generative AI

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

23 assignments¹

AI Graded see disclaimer

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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There are 6 modules in this course

Welcome to our transformative course designed to guide small business owners and entrepreneurs through the rapidly evolving landscape of Artificial Intelligence (AI). In this journey, you will develop a comprehensive understanding of AI's history, its evolution, and the myriad ways it is revolutionizing small business industries to foster growth and enhance productivity. By delving into the practical applications of predictive AI models, you'll learn how to leverage your business data for informed decision-making, accurate forecasting, and improving customer experiences.

In this first module, we will introduce you to the course and the objectives. You'll have the the opportunity to connect with your peers and get familiar with the Coursera platform and support resources. Also, we will provide a brief history of the development of AI and the types of business problems AI can help solve.

What's included

4 videos8 readings5 assignments2 discussion prompts

4 videos Total 25 minutes

What is AI? 6 minutes
Evolution of Software, Part 1 5 minutes
Evolution of Software, Part 2 9 minutes
Smarter Software 5 minutes

8 readings Total 17 minutes

Welcome to the AI Empowerment for Small Businesses Course! 5 minutes
About Your Instructors 5 minutes
Getting Help 1 minute
Introduction to Overview of AI 2 minutes
Introduction to What is AI? 1 minute
Introduction to Evolution of Software, Part 1 1 minute
Introduction to Evolution of Software, Part 2 1 minute
Introduction to Smarter Software 1 minute

5 assignments Total 95 minutes

Module 1: Small Business & AI Personal Strategy Portfolio 60 minutes
What is AI? 10 minutes
Evolution of Software, Part 1 10 minutes
Evolution of Software, Part 2 10 minutes
Smarter Software 5 minutes

2 discussion prompts Total 70 minutes

Meet Your Learning Group 10 minutes
Module 1 Discussion 60 minutes

In this module, we focus specifically on AI techniques that can be used by businesses for predictive analysis. Small businesses can use predictive analysis to forecast demand and understand customer behavior by leveraging the data they collect.

What's included

4 videos5 readings5 assignments1 discussion prompt

4 videos Total 25 minutes

Predictive AI Vs. Generative AI 7 minutes
Predictive AI Models 4 minutes
Predictive AI Models: Universal Bank Case 7 minutes
What All Can AI Do? 7 minutes

5 readings Total 6 minutes

Introduction to Predictive AI 2 minutes
Introduction to Predictive AI Vs. Generative AI 1 minute
Introduction to Predictive AI Models 1 minute
Introduction to Predictive AI Models: Universal Bank Case 1 minute
Introduction to What All Can AI Do? 1 minute

5 assignments Total 105 minutes

Module 2: Small Business & AI Personal Strategy Portfolio 60 minutes
Predictive AI Vs. Generative AI 10 minutes
Predictive AI Models 10 minutes
Predictive AI Models: Universal Bank Case 10 minutes
What All Can AI Do? 15 minutes

1 discussion prompt Total 60 minutes

Module 2 Discussion 60 minutes

In this module, we focus on the newest development in AI - Generative AI. Small businesses can use Generative AI to design products and services, create content for social media and other marketing campaigns, and improve customer service.

What's included

3 videos4 readings4 assignments1 discussion prompt

3 videos Total 22 minutes

Generative AI, Part 1 7 minutes
Generative AI, Part 2 7 minutes
Generative AI Uses for Small Businesses 8 minutes

4 readings Total 5 minutes

Introduction to Generative AI 2 minutes
Introduction to Generative AI, Part 1 1 minute
Introduction to Generative AI, Part 2 1 minute
Introduction to Generative AI Uses for Small Businesses 1 minute

4 assignments Total 85 minutes

Module 3: Small Business & AI Personal Strategy Portfolio 60 minutes
Generative AI, Part 1 5 minutes
Generative AI, Part 2 10 minutes
Generative AI Uses for Small Businesses 10 minutes

1 discussion prompt Total 60 minutes

Module 3 Discussion 60 minutes

In this module, we discuss the ethical and moral dilemmas of using AI. We provide a guide for small businesses to manage risks with AI.

What's included

5 videos6 readings6 assignments1 discussion prompt

5 videos Total 35 minutes

AI Ethical and Moral Dilemmas, Part 1 9 minutes
AI Ethical and Moral Dilemmas, Part 2 5 minutes
Good AI Path, Part 1 6 minutes
Good AI Path, Part 2 6 minutes
Data and Model Governance in AI 8 minutes

6 readings Total 7 minutes

Introduction to Governance, Ethics, Privacy, and Security for AI Adoption 2 minutes
Introduction to AI Ethical and Moral Dilemmas, Part 1 1 minute
Introduction to AI Ethical and Moral Dilemmas, Part 2 1 minute
Introduction to Good AI Path, Part 1 1 minute
Introduction to Good AI Path, Part 2 1 minute
Introduction to Data and Model Governance in AI 1 minute

6 assignments Total 100 minutes

Module 4: Small Business & AI Personal Strategy Portfolio 60 minutes
AI Ethical and Moral Dilemmas, Part 1 10 minutes
AI Ethical and Moral Dilemmas, Part 2 5 minutes
Good AI Path, Part 1 10 minutes
Good AI Path, Part 2 10 minutes
Data and Model Governance in AI 5 minutes

1 discussion prompt Total 60 minutes

Module 4 Discussion 60 minutes

This module discusses several cases where small businesses can benefit from using AI. These cases come directly from interviews with small business owners.

What's included

12 videos8 readings2 assignments1 peer review1 discussion prompt

12 videos Total 161 minutes

Small Business Journeys 3 minutes
Case Studies Overview 15 minutes
Interview on AI for Small Business: Chris Robles, Trippy Tacos 20 minutes
Trippy Tacos Case Study 12 minutes
Brewington Case Study 8 minutes
Optional Interview on AI for Small Business: Michelle Gorner, Trinkerbell Jewelry 14 minutes
Optional Interview on AI for Small Business: Dr. Lisa Beagan, Mobile Pet Vet 15 minutes
Optional Interview on AI for Small Business: Felicia Mullaney, Veteran Advocacy Project 11 minutes
Optional Interview on AI for Small Business: Emily Gross, Simple Gay Apparel 27 minutes
Optional Interview on AI for Small Business: Krishna Nallamshetty, Radiology Partners 17 minutes
Optional Interview on AI for Small Business: Harris Lee Cohen, Setton Farms 12 minutes
Interview Themes 8 minutes

8 readings Total 57 minutes

Introduction to Small Business Interviews / Case Discussions 3 minutes
Introduction to Small Business Journeys 1 minute
Introduction to Case Studies on AI for Small Business 3 minutes
Trippy Tacos Case 15 minutes
Brewington Case 10 minutes
Resource: Vendor Tools Overview 10 minutes
Introduction to Optional Interviews on AI for Small Business 10 minutes
Introduction to Interview Themes 5 minutes

2 assignments Total 20 minutes

Trippy Tacos Case Review 10 minutes
Brewington Case Review 10 minutes

1 peer review Total 60 minutes

Proposing a Case Solution 60 minutes

1 discussion prompt Total 60 minutes

Module 5 Discussion 60 minutes

In this module we will bring together everything you've learned about AI, its role in small businesses, and the case solutions you've studied to craft an AI implementation plan for your own real or hypothetical business.

What's included

1 reading1 assignment

Instructors

Tejwansh S Anand

University of Maryland, College Park

1 Course 942 learners

Balaji Padmanabhan

University of Maryland, College Park

1 Course 942 learners

Offered by

University of Maryland, College Park

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