AI in Fan Engagement

AI in Fan Engagement

This course is part of AI in Sports: The Approach of a Club Specialization

Instructor: Marisa Sáenz

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Design marketing strategies using AI to enhance fan engagement
Understand the economic impact of AI in sports
Implement AI-driven media and broadcasting strategies to boost engagement

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in English

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logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the AI in Sports: The Approach of a Club Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This course focuses on how artificial intelligence is transforming the relationship between sports organizations and their fans, creating new opportunities for connection and loyalty. Learners will explore how AI enables more personalized and effective marketing campaigns, as well as interactive experiences that enhance audience engagement during events and across digital platforms.

The course will examine advanced strategies in media and broadcasting, the intelligent use of fan data, and the creation of content tailored to audience behavior and preferences. It also addresses the economic impact of these technologies, including the optimization of sponsorship deals, dynamic ticket pricing, and attendance prediction through predictive algorithms. Throughout the course, Real Madrid C.F.’s approach to digitalization and innovation in fan engagement is highlighted, showing how data-driven decision-making improves the overall fan experience.

Discover how AI is transforming sports marketing and fan engagement. This module covers the development of effective marketing strategies, the use of AI-powered campaigns and loyalty programs, and the impact of emerging technologies. Learn from real-world examples, including innovative memorabilia campaigns at Real Madrid, to see how clubs connect with fans in new and meaningful ways.

What's included

6 videos2 readings2 assignments1 discussion prompt

6 videos Total 54 minutes

Developing Efficient Sports Marketing Strategies 9 minutes
Developing Efficient Sports Marketing Strategies 2 6 minutes
AI-Powered Marketing Campaigns in Sports 10 minutes
Loyalty Programs 12 minutes
Emerging technologies in sports marketing and its future 11 minutes
Case study: Real Madrid's Memorabilia 6 minutes

2 readings Total 110 minutes

Complementary Resources on AI-Powered Marketing Campaigns in Sports 50 minutes
Complementary Resources on Emerging technologies 60 minutes

2 assignments Total 60 minutes

Fan engagement and marketing 30 minutes
Fan engagement and marketing 30 minutes

1 discussion prompt Total 10 minutes

Fan engagement and marketing 10 minutes

Explore how advanced technology personalizes the fan experience and revolutionizes sports media. You’ll dive into AI-driven content management, innovative media asset solutions, and the integration of fan engagement with cutting-edge broadcasting platforms. Case studies from Real Madrid, the NHL, and NFL illustrate the future of interactive sports entertainment.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videos Total 37 minutes

Personalised Content (Media Asset Management) 8 minutes
Case Study of Real Madrid’s MAM: Greenfly 5 minutes
AI in Sports Media/Broadcasting 6 minutes
Case Study: WSC Sports 8 minutes
Over-The-Top platforms and Free Ad Supported Television 4 minutes
Case Studies: NHL and NFL 5 minutes

3 readings Total 165 minutes

Complementary Resources on Enhancing Fan Engagement Through AI 90 minutes
Complementary Resources on AI in Sports Media/Broadcasting 45 minutes
Complementary Resources on Merging Fan Engagement with Broadcasting Innovations 30 minutes

2 assignments Total 60 minutes

Fan Engagement and Media/Broadcasting 30 minutes
Fan Engagement and Media/Broadcasting 30 minutes

1 discussion prompt Total 10 minutes

Fan Engagement and Media/Broadcasting 10 minutes

Examine the powerful role of AI in driving the business of sports. This module reveals how AI optimizes sponsorships and partnerships, enables dynamic ticket pricing, and forecasts fan attendance. Dive into case studies and explore AI’s impact on revenue streams, cost management, and the long-term economic sustainability of sports organizations.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videos Total 51 minutes

Optimizing Sponsorship Deals and Brand Partnerships with AI 9 minutes
Case Study: Pixis 7 minutes
AI-Driven Ticket Pricing and Fan Attendance Prediction 10 minutes
AI-Driven Ticket Pricing and Fan Attendance Prediction 2 11 minutes
AI’s Role in Diversifying Revenue Streams & Managing Costs 7 minutes
AI’s Long-Term Economic Impact 6 minutes

3 readings Total 165 minutes

Complementary Resources on Optimizing Sponsorship Deals and Brand Partnerships with AI 80 minutes
Complementary Resources on AI-Driven Ticket Pricing and Fan Attendance Prediction 40 minutes
Complementary Resources on Economic Impact of AI on Sports Businesses 45 minutes

2 assignments Total 60 minutes

Sports Economics and AI 30 minutes
Sports Economics and AI 30 minutes

1 discussion prompt Total 10 minutes

Sports Economics and AI 10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Marisa Sáenz

Real Madrid Graduate School Universidad Europea

48 Courses 6,651 learners

Offered by

Real Madrid Graduate School Universidad Europea

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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