Does the course also cover social media automation?

Yes. You’ll learn to schedule posts, auto-repost content, create distribution strategies, and build long-term content calendars—all powered by SocialBee and ChatGPT.

Will this course help me use ChatGPT for research and problem-solving?

Definitely, you’ll learn to conduct both qualitative and quantitative research, analyze articles, compare concepts, acquire new skills, and utilize ChatGPT for advanced business insights.

Will this course boost my career opportunities in AI and marketing?

Absolutely. You’ll gain high-demand skills in automation, AI-powered marketing, data-driven decision-making, and AI integrations—making you more valuable in modern digital and business roles.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI Marketing Automation

AI Marketing Automation

This course is part of AI Marketing Mastery Specialization

Instructors: Tanmoy Kumar Das

Included with

Learn more

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Master automation with top AI tools to streamline emails, analytics, and social media with ease.
Optimize social media strategy with automation tools like SocialBee for efficiency.
Leverage AI for content creation, customer service chatbots, and sales automation.
Master email automation with MailerLite for personalized customer engagement.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the AI Marketing Mastery Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

Unlock a world where your marketing strategy thrives with minimal effort and maximum results. With the AI Marketing Automation course, you will learn to leverage artificial intelligence to optimize your marketing efforts, enhance client engagement, and foster business growth.

In this course, you will learn the basics of AI-fueled marketing tools and techniques. From setting up email marketing automation with MailerLite to analyzing data with Whatagraph, building powerful chatbots, and scheduling social media posts, the course will equip you with the skills you need to revamp your marketing workflows. You'll also discover how to confront some typical challenges for AI marketing and apply the power of AI tools for personalized customer experiences that lead to conversion. Whether you are a marketer, business owner, or entrepreneur, this course will familiarize you with and guide you through how to bring in the AI revolution. Enroll now to achieve smarter marketing, better engagement, and more meaningful business results automatically.

Learn the fundamentals of AI marketing automation, including key tools like Whatagraph and MailerLite. Explore how automation can save time, improve efficiency, and overcome common challenges in AI marketing.

What's included

18 videos6 readings6 assignments

18 videos Total 69 minutes

Course Introduction 1 minute
What is Marketing Analytics Automation & How It Saves Time 3 minutes
Tool Demo: Whatagraph — Automate Marketing Performance Reporting 3 minutes
Real Challenges in AI Marketing (Data, Prompts, Integration) — And Fixes 3 minutes
What is email automation and how you can use it to grow your business 4 minutes
Hands-On Setup: Create Your MailerLite Account 3 minutes
MailerLite Dashboard: Navigate Like a Pro 4 minutes
Planning Your Email Sequence Like a Pro 5 minutes
Creating An Email Sequence in MailerLite for new customers 9 minutes
Testing, Trigger Logic & Automation Quality Checks 2 minutes
Analyzing your campaign data 5 minutes
What is Social Media automation and why is it important for your business 3 minutes
Overview of the Social Media automation strategy 3 minutes
Tool for Social Media Automation: SocialBee 2 minutes
Social Media post schedule and automation 5 minutes
Social media reposting automation 6 minutes
Setting up your social media automation schedule 2 minutes
The BEST content creation and distribution strategy 4 minutes

6 readings Total 30 minutes

Why Data Quality Is the Foundation of Successful AI Marketing Automation 5 minutes
From Manual Campaigns to AI Automation: How Marketing Teams Are Evolving 5 minutes
The Psychology Behind High-Converting Automated Email Journeys 5 minutes
Top Email Automation Failures Companies Make (And How to Avoid Them) 5 minutes
Case Study: Brand Before vs After AI Social Media Strategy 5 minutes
Summary 5 minutes

6 assignments Total 79 minutes

Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Checkpoint Quiz 10 minutes
Checkpoint Quiz 10 minutes
Checkpoint Quiz 14 minutes

Explore advanced uses of ChatGPT and AI tools for business growth, research, and problem-solving. Learn how to synthesize large data, solve complex problems, and apply AI for content creation and strategic business decisions.

What's included

20 videos6 readings8 assignments

20 videos Total 64 minutes

How to Analyze Large Marketing Data Using AI 1 minute
Ask Better Questions for Better Answers 4 minutes
Use ChatGPT for Business Growth Insights 3 minutes
Optimize Your Job Search with ChatGPT 2 minutes
Prepare for Interviews Using ChatGPT 5 minutes
Email Potential Employer 4 minutes
Learn From the Success of Others 3 minutes
Learn From Past World Events 5 minutes
Understand Social Behavior with AI Insights 3 minutes
Learn About Family and Friends 2 minutes
Learn New Software Faster with ChatGPT 4 minutes
Use ChatGPT as Your Personal Tutor 2 minutes
Analyze Articles and Texts Instantly 4 minutes
Solve Complex Math Problems 3 minutes
Compare and Evaluate Options Clearly 4 minutes
Compare and Contrast then Re-Write 3 minutes
Learn Languages and New Skills 3 minutes
DIY & Home Projects Made Easy 2 minutes
Plan Trips with AI Travel Guides 3 minutes
Create Smart Schedules and Plans 3 minutes

6 readings Total 30 minutes

How Business Teams Use AI to Turn Data into Decisions 5 minutes
AI Skills Companies Expect from Marketing and Business Professionals 5 minutes
How AI Accelerates Learning Curves in Modern Careers 5 minutes
How AI Improves Critical Thinking and Decision Quality 5 minutes
The Rise of AI-Assisted Productivity in Everyday Work 5 minutes
Summary 5 minutes

8 assignments Total 100 minutes

Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Checkpoint Quiz 10 minutes
Checkpoint Quiz 10 minutes
Checkpoint Quiz 10 minutes
Checkpoint Quiz 10 minutes

Master CustomGPTs and advanced AI tools to create intelligent systems and custom chatbots. Learn to apply Retrieval Augmented Generation (RAG) and Large Language Models (LLMs) to automate and streamline business workflows.

What's included

63 videos11 readings22 assignments

63 videos Total 237 minutes

Introduction to CustomGPTs 3 minutes
Build Your First CustomGPT 8 minutes
Explore the GPT Store 5 minutes
Create Your Own Business Assistant 5 minutes
Retrieval Augmented Generation (RAG): Key to Custom Business Chatbots 6 minutes
Use CustomGPTs in ChatGPT 3 minutes
CustomGPT: Find the Perfect AI Tool with This CustomGPT 4 minutes
CustomGPT: Let AI Write The Perfect Prompt For You 3 minutes
CustomGPT: Search and Transcribe Youtube Videos with VoxScript 4 minutes
CustomGPT: Automated Food Ordering and Delivery with Instacart 6 minutes
CustomGPT: Visualize Information with the Show Me Plugin 3 minutes
CustomGPT: Book Your Entire Vacation in Seconds with Expedia 7 minutes
CustomGPT: Learn Anything with the edX Plugin 4 minutes
CustomGPT: Instantly Create Videos with Visla 2 minutes
CustomGPT: Business Planning and Research with Kraftful 6 minutes
CustomGPT: Book Reservations with Opentable 4 minutes
CustomGPT: Save Money Shopping Online with Coupert 6 minutes
CustomGPT: Book Travel with Kayak 6 minutes
CustomGPT: Perform Calculations with More with Wolfram 5 minutes
CustomGPT: Write and Research with Scholar AI 6 minutes
Browse and Research the Web with WebPilot 3 minutes
Introduction to Large Language Models 1 minute
Overview and Main Types of LLM's 2 minutes
Reorganize and Improve a Spreadsheet 5 minutes
Train ChatGPT to Generate Text in Your Writing Style 5 minutes
Compare and Contrast Two Items 3 minutes
An Overview of Generative AI and Its Role in Business 4 minutes
Key Terminology and Players in Generative AI 5 minutes
The AI Business Ecosystem: Opportunities Across Layers 5 minutes
Generative AI Business Case Study on Successes and Failures 4 minutes
AI Influencers to Follow for Businesses and Leadership 4 minutes
Assessing AI Business Readiness: Frameworks and Criteria for Success 4 minutes
Developing an AI Business Strategy, Vision, and Goals 4 minutes
Prioritizing AI Business Opportunities: Frameworks for Strategic Focus 3 minutes
Buy vs. build: Choose the Right Path for Your AI Business Projects 4 minutes
Best Practices for Blending AI Tools with Human Teams 3 minutes
Data Preparation for AI Use 4 minutes
Protecting Data with ChatGPT and AI-Enabled Workflows 5 minutes
Set Your Open AI API Key 3 minutes
Install the OpenAI Library 1 minute
Your First Conversation Using the API 1 minute
Understand System, User, and Assistant Roles 2 minutes
What are Tokens and Token Limits 2 minutes
Ways to Avoid Prompt Injection 2 minutes
API Use Case with Custom Chatbots 2 minutes
API Use Case with Make.com 3 minutes
Introduction to AI Assistants 2 minutes
Gemini: Google Docs Interface and Features 14 minutes
Gemini: Google Drive Interface and Features 3 minutes
Gemini: Gmail Interface and Features 3 minutes
Notion AI Basics: What You'll Learn and Notion Pricing 2 minutes
Notion AI Basics: Two Main Ways use Notion AI Prompt 4 minutes
Draft with Notion AI: Instantly Write New Ideas 2 minutes
Draft with Notion AI: Instantly Write Blog Posts 2 minutes
Draft with Notion AI: Instantly Write An Outline and Social Media Post 4 minutes
Draft with Notion AI: Instantly Write Creative Stories 3 minutes
Draft with Notion AI: Instantly Create a Pros and Cons List 2 minutes
Introduction to Microsoft Copilot 4 minutes
Bing: Setup & Layout 3 minutes
Bing: Surfing the Web and Search 3 minutes
Bing: Compare New Products Online 2 minutes
Bing: Image and Photo Creation 2 minutes
Summary 1 minute

11 readings Total 55 minutes

How Companies Are Building Internal AI Assistants for Business Automation 5 minutes
Why Retrieval Augmented Generation Is Critical for Enterprise AI 5 minutes
The Emerging AI Tool Stack Every Business Will Use 5 minutes
How AI Plugins Are Becoming Digital Employees 5 minutes
How Large Language Models Actually Learn (Without Technical Math) 5 minutes
How Companies Are Winning and Losing in the Generative AI Race 5 minutes
AI Transformation Framework Used by Enterprise Companies 5 minutes
How Modern AI Assistants Are Built Using APIs and Workflows 5 minutes
The Future of No-Code + AI + Automation Platforms 5 minutes
How AI Is Transforming Content Operations Inside Companies 5 minutes
The Future of AI Inside Everyday Work Tools (Copilot, Gemini, Notion) 5 minutes

22 assignments Total 294 minutes

Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Proficiency Quiz 15 minutes
Checkpoint Quiz 10 minutes
Checkpoint Quiz 12 minutes
Checkpoint Quiz 12 minutes
Checkpoint Quiz 8 minutes
Checkpoint Quiz 10 minutes
Checkpoint Quiz 12 minutes
Checkpoint Quiz 12 minutes
Checkpoint Quiz 12 minutes
Checkpoint Quiz 12 minutes
Checkpoint Quiz 14 minutes
Checkpoint Quiz 15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Tanmoy Kumar Das

LearnKartS

31 Courses 13,251 learners

Offered by

LearnKartS

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Frequently asked questions

This course is ideal for business owners, marketers, freelancers, content creators, and aspiring AI professionals who want to automate marketing tasks, improve workflow efficiency, and scale their business with AI tools.

Not at all. The course is beginner-friendly and teaches everything step by step—from automation fundamentals to using advanced AI tools—without requiring any technical background.

Absolutely. You’ll master setting up MailerLite, designing workflows, creating customer onboarding sequences, testing automation, and tracking performance metrics to improve conversions.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.