Data tells every digital story—but only if it’s accurate.

In this beginner-friendly course, you’ll learn how to use Google Analytics 4 (GA4) to uncover the real insights behind your marketing metrics. You’ll explore the GA4 Explorations workspace to segment traffic, analyze engagement, and detect irregular patterns that reveal where your audience truly comes from. Then, you’ll dig deeper into what makes analytics trustworthy: clean tagging. Through guided demos and hands-on activities, you’ll learn how to audit GA4 tags, confirm events fire correctly, and catch the small errors that cause big reporting distortions. By the end of the course, you’ll know how to interpret user behavior confidently, diagnose data-quality issues, and create reports that inspire trust across your team.