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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,624 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

AJ

Jul 9, 2023

This was an intense course for me. It took me longer than anticipated but I got through it. For now, I am excited to move forward. The instructor and everyone were just great! Good experience.

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1451 - 1475 of 1,598 Reviews for Attract and Engage Customers with Digital Marketing

By Dennis J S B

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Jan 19, 2024

good course outline with a variety of learning methods and interactive exercises

By Saesha K

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Jul 15, 2024

Good course. Offers preliminary understanding of digital media marketing tools.

By trịnh t x

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May 24, 2023

The course is very good and useful but I find the details do not meet my needs

By Iqra

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Sep 25, 2025

it is good for students with its studies and this course manage by yourself

By Patricia B

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Feb 2, 2024

To much theory, but no opportunity to make a real practice with Google Ads.

By Priyanshi C

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Oct 16, 2023

This course was very informative and helpful for me . Thank you #coursera

By Brain A

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Aug 3, 2023

Very enriching, hands-on and intense

Challenging also.

I almost gave up :-)

By Santiago B i

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Jul 22, 2025

Es muy bueno, solamente que me gustaría que fueran cosas más prácticas

By Mark B

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Aug 15, 2022

Great insights into the methods used by Google to assist businesses.

By stefano m

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Nov 12, 2024

Teilweise sind die Fragen in den Tests sehr schlecht übersetzt!

By Tống H T

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Aug 23, 2022

The videos on how Google ads work are still quite confusing

By Mr A

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Oct 30, 2023

VERY GOOD COURSE BUT I THINK THEY COULD SHOW MORE EXAMPLE

By Vanessa M

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Jul 27, 2023

It was a fun course loved learning about the Google Ads!

By Jayesh J

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Jul 21, 2023

It was an exemplary course to say the least. Well done !

By Luis G A

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Jul 31, 2025

O curso é muito bom, mas as traduções não estão legais.

By Sarah N

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Jul 25, 2024

I think I need to review more activities with engaging

By hazem s

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Mar 2, 2024

I hope there is a practical explanation with examples

By Alfred T

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Jun 6, 2022

test was difficult but course material was digestable

By Nehaj U S

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Jul 17, 2023

it was difficult but was necessary for information

By Sebastian M

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Oct 24, 2023

Explains really well how a marketing funnel works

By Neil B

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Jul 19, 2024

Just help with some google dashboard activities

By NIDIA B

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Mar 12, 2024

Más casos de estudio para aplicar los conceptos

By Ibeliz G

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Nov 1, 2022

I still have a question about customer personas

By Ibtisam I

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Dec 23, 2025

its quit good but still need some modification