Coursera

Create Win-Win Partnerships

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Advanced Selling with AI & Emotional Intelligence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

Strong partnerships don’t happen by accident—they’re designed, tested, and proven. Here, learners develop the skills needed to create and evaluate high-impact SaaS partnerships that deliver value for both sides. The course begins with designing a compelling partnership Create that clearly communicates mutual value, a fair revenue-share model, and a realistic joint-campaign timeline. Learners practice structuring that resonates with complementary SaaS partners and support confident co-sell conversations. The course then shifts from creating to proof. Learners analyze post-pilot performance using practical ROI metrics such as leads generated, revenue, and customer acquisition cost. Through hands-on activities, they practice interpreting results, identifying false positives, and making evidence-based decisions about whether to scale, refine, or pivot a partnership. By the end of the course, learners are equipped to move beyond intuition and enthusiasm—building partnerships that are strategically sound, financially defensible, and ready for sustainable growth in real-world sales environments.

What's included

4 videos2 readings5 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

ansrsource instructors
Coursera
134 Courses 6,405 learners

Offered by

Coursera

Explore more from Business Strategy

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.