By the end of this course, learners will be able to define the foundations of Customer Relationship Management (CRM), analyze customer lifecycle stages, differentiate between acquisition and retention strategies, classify customer portfolios, design value-driven experiences, and implement operational CRM tools to optimize sales, marketing, and service performance.
CRM: Analyze, Apply & Optimize Customer Success
CRM: Analyze, Apply & Optimize Customer Success
This course is part of Customer-Centric CRM Strategy and Management Specialization
Instructor: EDUCBA
Included with
Gain insight into a topic and learn the fundamentals.
17 reviews
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze customer lifecycle and CRM strategies.
Differentiate acquisition vs. retention approaches.
Apply CRM tools to optimize business performance.
Skills you'll gain
- Performance Measurement
- Customer Analysis
- Value Propositions
- Marketing Automation
- Customer Acquisition Management
- Customer Data Management
- Customer Success Management
- Automation
- Customer Relationship Management
- Customer experience strategy (CX)
- Customer Retention
- Key Performance Indicators (KPIs)
- Portfolio Management
Details to know
Shareable certificate
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Recently updated!
October 2025
Assessments
12 assignments
Taught in English
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This course is part of the Customer-Centric CRM Strategy and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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Showing 3 of 17
KS
Reviewed on Dec 13, 2025
The practical case studies were exceptional. They helped translate the analytical concepts into real-world, successful operations.
LM
Reviewed on Dec 1, 2025
The data-driven approach to customer success outlined here is cutting-edge. It's revolutionizing how we use our CRM.
AW
Reviewed on Dec 7, 2025
I secured a promotion after presenting the CRM optimization plan I developed during this course. It works wonders!
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