Name: Introduction to Data Analytics
Brand: Meta
Availability: OnlineOnly
Rating: 4.8 (203 reviews)

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Learner Reviews & Feedback for Introduction to Data Analytics by Meta

4.8

stars

1,032 ratings

About the Course

This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis. It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve decision-making. By the end of this course you will be able to: • Formulate business goals, KPIs and associated metrics • Apply a data analysis process using the OSEMN framework • Identify and define the relevant data to be collected for marketing • Compare and contrast various data formats and their applications across different scenarios • Identify data gaps and articulate the strengths and weaknesses of collected data You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program....

Top reviews

Jul 22, 2024

The course is very informative. The step-by-step introduction to the OSEMN framework was awesome. The examples used and the visual presentation of the lecture videos were great.

Oct 3, 2024

I recently completed the "Introduction to Data Analytics" course, and I found it to be quite informative and engaging

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