Every strong brand begins with clarity, purpose, and a story worth sharing. This course helps you shape that story into a visual language that feels authentic, consistent, and ready for real-world impact. You’ll learn how to define your audience, craft a value proposition that resonates, and turn these insights into expressive brand elements using Adobe Express, Illustrator, and Acrobat.
Design a Standout Brand That Connects With Your Audience
Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Define your audience, identify their needs, and translate insights into a clear value proposition.
Build a cohesive visual system using color, type, and layout in Adobe tools.
Create reusable brand assets and a practical brand kit for multichannel use.
Communicate your brand story through polished, inclusive, presentation-ready materials.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2025
Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 3 modules in this course
Every great brand starts with clarity. In this module, you’ll learn to connect your story to your audience’s needs and transform it into a value proposition that stands out. With Adobe Express and Illustrator, you’ll translate purpose into visual direction that feels authentic and unique.
What's included
3 videos5 readings1 assignment
Turn strategy into style. Here you’ll build a visual system that keeps every design on brand — no matter the format. Through Illustrator and Express, you’ll learn how to apply color, typography, and layout to communicate value consistently and professionally.
What's included
4 videos1 reading1 assignment
Your brand is more than a logo — it’s a story. In this final module, you’ll learn how to present your brand with clarity and confidence. You’ll use Express and Acrobat to build a branded deck or social series, check for inclusive messaging, and finalize materials for sharing or review.
What's included
2 videos4 readings3 assignments
Explore more from Entrepreneurship
Status: Preview
Status: Free Trial
Status: PreviewUniversity of Michigan
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,