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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,202 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Sep 9, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

SC

Mar 21, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

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6576 - 6600 of 7,243 Reviews for Foundations of Digital Marketing and E-commerce

By Nicolas B

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Jan 15, 2026

Basic, a little bit slow but a nice overview of everything about marketing

By jon b

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May 26, 2023

Good course that offers a great start to digital marketing and e-commerce.

By Ivan J D

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Dec 22, 2022

Un curso que permite complementar lo que hoy se vive en el mercado laboral

By Ruth P

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Nov 30, 2022

Great course, I'm learning the basics of digital marketing and E-commerce.

By Nadia I P

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Oct 16, 2025

The grading system makes no sense at all its also really glitchy at times

By Iero B

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Feb 20, 2025

Bom porque me ajudou a saber como funciona o Marketing Digital E-commerce

By Asmat R

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Oct 25, 2024

Designed in a really good way by providing examples and allied concepts.

By ursel k f d

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Dec 16, 2022

Me gusto mucho, considero que se pudiera ser mas profundos en los temas.

By nay k

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Sep 8, 2024

This course teach me more digital and technological lessons and I got .

By Zoey G

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Mar 6, 2023

It was a decent thing. Some things got worded weired but that was okay.

By Bilal S

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Oct 14, 2022

I learnt alot of new skills and knowledge on digital marketing basics.

By Barkha A

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Aug 12, 2025

It's just theory but it helped me understand so many different things.

By Rangasai m

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Feb 14, 2023

It was nice experience for me and i learnt many things in this course.

By Vernique R

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Apr 15, 2025

I appreciate how the instructor was very encouraging the entire time.

By A. S

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Jan 28, 2024

Wanted to see more of the art and writing related part of the course.

By Syed M

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Nov 4, 2022

Upgraded my existing 'Offline Marketing Skill to Online Marketing" :)

By Daniela G d M

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Feb 24, 2025

me faltó la opción de preguntarle cosas a la IA durante las lecturas

By Happy I

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Nov 1, 2022

it's been cool and I hope in learning more, especially the practical

By Carman M

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Oct 2, 2022

very professional and cover all necessary area and explaned clearly

By Veronica L

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Jan 4, 2026

El curso es bueno pero es un poco complicado obtener el certificado

By Háyran G G C

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May 14, 2025

Conteudo muito relevante mas a tradução mais atrapalha do que ajuda

By dotverbplus

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Nov 27, 2023

This first course as much as it is informative, it is way too long.

By Hepziba J

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Aug 5, 2022

Its great to learn the courses and getting certificates from Google

By JHONNATHAN I F S

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Dec 29, 2025

Muy bueno, aunque habia cosas que no se podian traducir al español