Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,202 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JG

Sep 9, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

SC

Mar 21, 2023

The course was informative and has given me more insight to how I can better approach my own social media platforms and create a brand that will increase things like SEO, Sales, etc. Great course.

Filter by:

7176 - 7200 of 7,242 Reviews for Foundations of Digital Marketing and E-commerce

By Abel T

Nov 26, 2025

worst course or platform not understanding single topic just skipping everything and there is no verification so i can easily skip the topic and give the test...plus test are so simple there is no need of cheating or looking here and there so simple plus if the answers are wrong then also i can repeat the test with same question

By Brittany S

Dec 7, 2024

The quizzes may deem to be necessary to see if the person has grasped the concept, but harsh with the grading.Should credit all past quizzes in course and allow person to pass without holding them back from the grade of the last quiz. Should not have to wait 24 hours for the person to make another attempt.

By Ignacio L

Oct 20, 2025

¿Por que dicen que es gratis si despues te piden actualizar la membresía? Digan que es una demo de un solo modulo. Así podemos analizar si vale la pena invertir en la membresía o no. Como no se me avisó previamente decido ir a hacer el curso a otra plataforma. No me parece que esto sea transparente.

By Warren C

Dec 19, 2023

The most of important contents are in the reading section with long articles. Some youtube videos have much better explanations for the concept. I don't understand why google needs an "instructor" for teaching this course. I won't recommend paying $69 for this course.

By Deleted A

Jul 20, 2024

No me parece correcto obtener una prueba gratuita para utilizar los servios e coursera y que para obtener el certificado se tenga que abonar la suscripción. Entonces, ¿para que sirve la prueba gratuita si no me puedo descargar los certificados completados?

By Brandon M

Oct 8, 2024

I'm hours into this course, and I have learned nothing but the aspirations of the multiple people they interviewed to talk about why the got into digital marketing. This course is 100% a waste of time. Reviews are definitely purchased with Bot accounts.

By Steven N Z

Sep 23, 2023

Very difficult to follow and continue from one course to another. Can never find where to continue from where i last finished. I am unable to start my next section, because it is not clear where to sign onto it. VERY CONFUSING.!!!!!!

By Deleted A

Apr 30, 2024

This a course that is very hard for certain learners and we need to be given the choice to take it if we want. They are pushing me into take this course and I dont want to go into it.

By Laura K

Jul 14, 2025

DId not sign up for this course---terrible customer service and now stuck with $66 bill for nothing. Absolutely awful. Robbing people of money and time.

By Angela E

Jul 7, 2025

Tidak flexible krn harus menggunakan komputer. Dan kebanyakan berbicara tidak penting di awal awal membuat tidak menarik. Susah untuk unsubscribe.

By Jun W T

Aug 23, 2024

The whole course seems exceedingly tedious without being practical. You are better off doing the Meta Professional Certificate instead!

By Toukir A S

Feb 9, 2026

full of disgusting. i am complete the course,but they are want money for my certificate after complete the course.

By Danica B

Mar 27, 2026

The first mini quiz/test was on my OPINION - so one cannot fail for having an opinion - this is graded by bad AI.

By SARA J D C G

Apr 29, 2025

pior curso que eu ja vi na minha vida, deviam apagar e procurar outros empregos pq vcs nao sabem fazer nada

By Sonam A

Mar 15, 2025

My legal name is only Sonam. And coursera won't accept it! Coursera should really fix this.

By Saad K

Aug 17, 2023

I am sick of hearing other people. Just teach me something useful to help build my carreer

By ALBERTO V S

Mar 21, 2025

Muito ruim, mistura de partes em inglês, sem tradução, com coisas já traduzidas.

By Tonya

Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

By Patrick B

Oct 13, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

By Cát T Đ N (

Dec 24, 2024

Many lot of unnecessary knowledge that can't apply in reaslistic situations

By he z

Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By norma g -

Dec 24, 2024

the class wont load customer service help not responding!!!

By Fathima B F -

Oct 22, 2025

very bad after doing so much im not getting certificate

By KUSHAAL J

Sep 29, 2025

expensive and not worth enough with very less learnings

By Sara D

Mar 24, 2025

consumerism the class, what a terrible thing to promote