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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,667 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

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2426 - 2450 of 7,137 Reviews for Foundations of Digital Marketing and E-commerce

By gladstone123

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Oct 17, 2022

A good introduction to the subject. I liked the quizzes the most.

By Drago R

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Oct 7, 2022

In this course I learned more thing , I am excited to know more .

By Ho Q V

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Oct 5, 2022

The lessons are clear and easy to understand. Thank you very much!

By Mitali P

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Sep 28, 2022

Amazing course with good information which was easy to understand.

By Vanesa P

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Sep 22, 2022

Absolutely complete, dinamic, interesting, the rigth way to learn

By Isaac A

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Sep 20, 2022

This course is amazing. Well arranged and simplified. No regrets.

By Lartey R

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Sep 13, 2022

I really enjoyed this course and would recommend others to take it

By Kalpesh P

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Sep 3, 2022

It's very good course to learn about digital marketing foundations

By The T A O G

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Aug 4, 2022

Great Introduction content. Easy to understand and user friendly.

By Nick A T

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Jul 14, 2022

Fantastic course; eye-opening and relevant. Great instructors too.

By Shikha M

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May 31, 2022

Very informational and easy to understand. I'm loving this course!

By Job E

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May 30, 2022

This Introduction course was very exciting and met my expectation.

By Walter s

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May 12, 2022

Very well done with the riight level of knowledge and encouragemnt

By Katy R B A

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Nov 5, 2025

Me parece un curso supercompleto, muy interesante, aprendí mucho.

By Mireya E

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Aug 25, 2025

Muy interesante, aprendí mucho. Gracias por esta gran oportunidad

By Fiza L

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Aug 5, 2025

I think this was really great!! i've learnt alot from this course

By Pornprom P

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Aug 4, 2025

This offers more detailed insights than I got from another course

By Christian P

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Jul 25, 2025

It was a good learning experience with great insight on the topic

By Harita

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May 9, 2025

Engaging and well paced. Was interested to learn until the end :)

By Brooke Z

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Apr 5, 2025

Great instructional content and challenging hands-on assignments.

By Aradhon M

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Oct 31, 2024

This course is very important an Digital Marketing and E-Commerce

By keerthi m

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Oct 14, 2024

The overall course structure and content is improved my knowledge

By Dremarc

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Sep 26, 2024

It was fun and Id recommend it to anybody looking to be certified

By Alma G

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Aug 10, 2024

I learned a lot and I'm very happy with everything I have learned

By Samir L

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Jul 30, 2024

El curso es muy bueno para la introduccion a al marketing digital