This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.

Healthcare Innovation: What Does Success Look Like and How to Achieve It?
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Healthcare Innovation: What Does Success Look Like and How to Achieve It?
This course is part of Global Health Innovations Specialization

Instructor: Dr Matthew Harris
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What you'll learn
Consider key factors influencing the adoption and scaling up of different healthcare innovations so as to examine what success looks like.
Analyse how organizational structure, culture and resources are key in adoption in relation to organizational contexts.
Examine how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability.
Apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.
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University of Illinois Urbana-Champaign

University of Illinois Urbana-Champaign

University of Illinois Urbana-Champaign

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Reviewed on Aug 16, 2020
The Course is Timely and Informative. This is both essential and sensitive that your life decisions in the future is anchored on this Course. Be Wise.
Reviewed on Apr 11, 2020
The class was helpful and gave insight into innovation

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