Name: Global Marketing: Building Iconic Brands
Brand: University of Illinois Urbana-Champaign
Availability: OnlineOnly
Rating: 4.8 (35 reviews)

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Learner Reviews & Feedback for Global Marketing: Building Iconic Brands by University of Illinois Urbana-Champaign

4.8

stars

124 ratings

About the Course

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets....

Top reviews

Jul 21, 2023

Excellent course on global marketing and building iconic brands.

Feb 4, 2023

It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.

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