How Technology Will Shape Marketing with Jagdish Sheth

How Technology Will Shape Marketing with Jagdish Sheth

This course is part of Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

Instructor: Jagdish Sheth

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments¹

AI Graded see disclaimer

Taught in English

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This course is part of the Creating a Differential Competitive Advantage -Jagdish Sheth Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.

This module will describe how disruptive digital technology has been across a variety of industries including the film industry, television, and space exploration. We will discuss how digital technologies are disrupting the marketing function, particularly advertising and pricing.

What's included

10 videos4 readings2 assignments2 discussion prompts

10 videos Total 37 minutes

Course Intro 0 minutes
Impact of Digital Marketing on Four P’s of Marketing - 01 7 minutes
Impact of Digital Marketing on Four P’s of Marketing - 02 3 minutes
Impact of Digital Marketing on Four P’s of Marketing - 03 3 minutes
Impact of Digital Marketing on Four P’s of Marketing - 04 6 minutes
Impact of Digital Marketing on Four P’s of Marketing - 05 6 minutes
Impact of Digital Marketing on Four P’s of Marketing - 06 4 minutes
Impact of Digital Marketing on Four P’s of Marketing - 07 2 minutes
Impact of Digital Marketing on Four P’s of Marketing - 08 3 minutes
Impact of Digital Marketing on Four P’s of Marketing - 09 2 minutes

4 readings Total 35 minutes

About the Assignments 10 minutes
Discussion Forum Guidelines 10 minutes
About Peer Reviews 10 minutes
Get help and meet other learners in this course. Join your discussion forums! 5 minutes

2 assignments Total 30 minutes

Module 1 Practice Quiz 15 minutes
Module 1 Summative Quiz 15 minutes

2 discussion prompts Total 20 minutes

Meet and Greet 10 minutes
General Course Discussion 10 minutes

This module focuses on the impact of digital technology on advertising and promotion. Digital advertising is displacing print, television, and cable, and social media has the greatest impact in capturing advertising revenue. Search engines and social media are the next big wave in digital advertising and influencer marketing is destined to grow.

What's included

20 videos4 assignments

20 videos Total 74 minutes

Selling Beyond the Sales Force - 01 6 minutes
Selling Beyond the Sales Force - 02 6 minutes
Selling Beyond the Sales Force - 03 3 minutes
Selling Beyond the Sales Force - 04 3 minutes
Selling Beyond the Sales Force - 05 6 minutes
Selling Beyond the Sales Force - 06 3 minutes
Selling Beyond the Sales Force - 07 3 minutes
Selling Beyond the Sales Force - 08 3 minutes
Selling Beyond the Sales Force - 09 4 minutes
Selling Beyond the Sales Force - 10 3 minutes
Selling Beyond the Sales Force - 11 3 minutes
Selling Beyond the Sales Force - 12 2 minutes
Selling Beyond the Sales Force - 13 4 minutes
Selling Beyond the Sales Force - 14 2 minutes
Selling Beyond the Sales Force - 15 6 minutes
Selling Beyond the Sales Force - 16 2 minutes
Selling Beyond the Sales Force - 17 5 minutes
Selling Beyond the Sales Force - 18 2 minutes
Selling Beyond the Sales Force - 19 4 minutes
Selling Beyond the Sales Force - 20 5 minutes

4 assignments Total 60 minutes

Module 2A Practice Quiz 15 minutes
Module 2B Practice Quiz 15 minutes
Module 2A Summative Quiz 15 minutes
Module 2B Summative Quiz 15 minutes

Since the early 90s, Sales Promotions have grown exponentially. This module discusses the nature of various types of promotions, the reasons for their growth, and the contexts where they are most effective. It ends with an analysis of the factors that will drive the future of Sales Promotions.

What's included

12 videos1 reading2 assignments1 peer review

12 videos Total 36 minutes

The Future of Sales Promotion - 01 3 minutes
The Future of Sales Promotion - 02 4 minutes
The Future of Sales Promotion - 03 2 minutes
The Future of Sales Promotion - 04 3 minutes
The Future of Sales Promotion - 05 4 minutes
The Future of Sales Promotion - 06 2 minutes
The Future of Sales Promotion - 07 3 minutes
The Future of Sales Promotion - 08 2 minutes
The Future of Sales Promotion - 09 2 minutes
The Future of Sales Promotion - 10 3 minutes
The Future of Sales Promotion - 11 7 minutes
The Future of Sales Promotion - 12 1 minute

1 reading Total 10 minutes

About Peer Reviews 10 minutes

2 assignments Total 30 minutes

Module 3 Practice Quiz 15 minutes
Module 3 Summative Quiz 15 minutes

1 peer review Total 90 minutes

Submit Your Project Here 90 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Jagdish Sheth

Kennesaw State University

16 Courses 7,645 learners

Offered by

Kennesaw State University

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