This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
International Entertainment and Sports Marketing
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International Entertainment and Sports Marketing
This course is part of International Marketing & Cross Industry Growth Specialization
Instructor: Dae Ryun Chang
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497 reviews
1 week to complete
at 10 hours a week
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Assessments
5 assignments
Taught in English
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This course is part of the International Marketing & Cross Industry Growth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
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Yonsei University
Yonsei University
Yonsei University
Real Madrid Graduate School Universidad Europea
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Showing 3 of 497
RK
Reviewed on Apr 15, 2017
An amazing course to get an overview of the international sports and entertainment industry today.
TI
Reviewed on May 25, 2017
great course...clear material...awesome interviews...definitely an eye-opener on the sports and entertainment marketing characteristics
OI
Reviewed on Jul 3, 2020
It was useful and engaging. Also it made me see the importance of marketing in sports and entertainment marketing on a larger scale.
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