Foundations of Marketing Practice for Non-Majors

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Foundations of Marketing Practice for Non-Majors

Instructor: Dexter Purnell

2,050 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

17 reviews

Beginner level

No prior experience required

Flexible schedule

7 hours to complete

Learn at your own pace

Prepare for a degree

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

17 reviews

Beginner level

No prior experience required

Flexible schedule

7 hours to complete

Learn at your own pace

Prepare for a degree

Learn more

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

8 assignments

Taught in English

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There are 4 modules in this course

This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.

By the end of this course, you will be able to: - Describe the scope of marketing and its role within in the firm and society. - Articulate the scope of tasks, responsibilities and challenges that marketing managers face in the complex and competitive global business environments that currently prevail. - Identify basic marketing terminology and concepts. - Examine the marketing function as a basic and indispensable driver of all business success. To succeed in this course, please be sure to read the entire module and watch the included videos. You will also need to rely on your critical thinking skills and should create a plan for completing the course.

In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.

What's included

3 videos6 readings2 assignments

3 videos Total 8 minutes

Course Introduction 1 minute
Marketing Fundamentals Introduction 1 minute
Lesson 1 Marketing Fundamentals 6 minutes

6 readings Total 70 minutes

Copyright Notice for MOOCs 10 minutes
Syllabus 10 minutes
My Day in the Life at UNT 10 minutes
Marketing Concept, Goals & Mix 20 minutes
Join UNT's BAAS Program Today! 10 minutes
Join UNT's BSGB Program Today! 10 minutes

2 assignments Total 45 minutes

Lesson 1 Practice Quiz 15 minutes
Lesson 1 30 minutes

In this module, we will begin to learn about strategic-level marketing planning.

What's included

2 videos1 reading2 assignments

In this module, we will begin to learn more about the marketing environment and marketing research.

What's included

2 videos1 reading2 assignments

In this module, we will learn about consumer behavior and the STP (segmentation, targeting and positioning) process.

What's included

2 videos1 reading2 assignments

Prepare for a degree

Taking this course by University of North Texas may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.

Instructor

Instructor ratings

(6 ratings)

Dexter Purnell

University of North Texas

3 Courses 2,324 learners

Offered by

University of North Texas

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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